Facebook tests paid post assignment
According to measurements, only 12% of friends read the status updates of their friends, so Facebook is testing a function called Highlight, which will, on a paid basis, provide the average user with the opportunity to show their updates to more friends. It is intended to highlight important publications and increase the awareness of friends.
Apparently, the function is available so far only in New Zealand - an English-speaking country rather isolated to allow new chips to run in on it. Noticing Highlight for the first time, the Fangaras took him for fraud, however, Mia Garlick, a Facebook representative, explained that a new function was being tested.
As can be seen in the screenshot above, the cost of allocating one post is two dollars, and payment by credit card or PayPal system is always requested, and not the internal currency of the site. Facebook is experimenting with the price of a new feature; during testing, some users are offered a free Highlight. Unlike Twitter and its system of promoted messages, Highlight is oriented towards ordinary people.
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The function looks like a button with Highlight next to Like and comment buttons. “Highlight” posts hang longer in the ribbon, are placed higher and appear in the ribbon of more friends. The New Zealand site Staff described the type of posts as highlighted with a yellow background, although others point out that there is no highlight.
Highlight can be a demonstration of the company's aggressive desire to make money on its users, for whom the service has always been free. Perhaps a similar search for new ways to monetize is a response to an increasing percentage of visits to the site from mobile devices, on which the Facebook advertising network shows less advertising. The function can irritate users, some of whom cannot pay for their narcissism in this way. In any case, Facebook doesn’t impose high hopes on the function and does a test only in one country.
Apparently, the function is available so far only in New Zealand - an English-speaking country rather isolated to allow new chips to run in on it. Noticing Highlight for the first time, the Fangaras took him for fraud, however, Mia Garlick, a Facebook representative, explained that a new function was being tested.
As can be seen in the screenshot above, the cost of allocating one post is two dollars, and payment by credit card or PayPal system is always requested, and not the internal currency of the site. Facebook is experimenting with the price of a new feature; during testing, some users are offered a free Highlight. Unlike Twitter and its system of promoted messages, Highlight is oriented towards ordinary people.
')
The function looks like a button with Highlight next to Like and comment buttons. “Highlight” posts hang longer in the ribbon, are placed higher and appear in the ribbon of more friends. The New Zealand site Staff described the type of posts as highlighted with a yellow background, although others point out that there is no highlight.
Highlight can be a demonstration of the company's aggressive desire to make money on its users, for whom the service has always been free. Perhaps a similar search for new ways to monetize is a response to an increasing percentage of visits to the site from mobile devices, on which the Facebook advertising network shows less advertising. The function can irritate users, some of whom cannot pay for their narcissism in this way. In any case, Facebook doesn’t impose high hopes on the function and does a test only in one country.
Source: https://habr.com/ru/post/143619/
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