The ultimate success of popular finance: Pebble raised $ 10 million in one month
Pebble is an electronic clock, built on electronic paper technology. They not only know how to show the date and time - they can communicate via Bluetooth (including 4.0) with your phone (iPhone or Android) and display a large amount of different information: weather, caller name, incoming SMS messages (for Android only), Twitter messages, email, GPS information (in particular, current speed) and more. Users can write applications for Pebble, which somehow can extend the capabilities of these watches. You can choose one of many themes, or create your own. The clock screen is perfectly visible in the sun, but they also have a backlight (for the dark time of the day), one charge lasts about a week.
There are already a lot of uses for such watches. You can control the music, you can see who is calling, without reaching for a mobile phone (you never know, your hands are dirty, something else), you can attach the clock to the bike and use it as a speedometer, or you can just start the timer, and periodically glancing at the clock , know exactly how much time has passed since the moment when you put the boiled rice. :)
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The cost of these hours is 150 dollars. Unless ... pre-order. Up to this point, Pebble could be purchased by investing a certain amount in the project on Kickstarter . In fact, this is nothing more than a pre-order (the clock will be around September) with a very good discount. And there were a lot of people willing to invest in advance. In total, 66,388 people were invested this way. The amount collected is $ 10,166,046 .
Two days ago, the Pebble team announced that it was going to limit the number of hours that can be ordered by investing money in the project - up to 85,000 (at that time, 75,000 pieces were already requested). After the watch was available for pre-order just a little bit more, and that's it - at the moment all the relevant awards are marked as “SOLD OUT”.
This is an amazing success story of public finance. Pebble was not only the most successful project in the entire history of Kickstarter, but also surprisingly quickly collected the amount that was needed (the amount that was originally planned to collect - $ 100,000): it took 2 hours. And in 28 hours the first million was already assembled.
In this example, we see that such methods do not just work, but can work surprisingly well - a beautiful video, competent text, timely answers to questions arising from people, and perhaps your project will succeed. So serious success, that before it was difficult to even imagine such.
There are already a lot of uses for such watches. You can control the music, you can see who is calling, without reaching for a mobile phone (you never know, your hands are dirty, something else), you can attach the clock to the bike and use it as a speedometer, or you can just start the timer, and periodically glancing at the clock , know exactly how much time has passed since the moment when you put the boiled rice. :)
')
The cost of these hours is 150 dollars. Unless ... pre-order. Up to this point, Pebble could be purchased by investing a certain amount in the project on Kickstarter . In fact, this is nothing more than a pre-order (the clock will be around September) with a very good discount. And there were a lot of people willing to invest in advance. In total, 66,388 people were invested this way. The amount collected is $ 10,166,046 .
Two days ago, the Pebble team announced that it was going to limit the number of hours that can be ordered by investing money in the project - up to 85,000 (at that time, 75,000 pieces were already requested). After the watch was available for pre-order just a little bit more, and that's it - at the moment all the relevant awards are marked as “SOLD OUT”.
This is an amazing success story of public finance. Pebble was not only the most successful project in the entire history of Kickstarter, but also surprisingly quickly collected the amount that was needed (the amount that was originally planned to collect - $ 100,000): it took 2 hours. And in 28 hours the first million was already assembled.
In this example, we see that such methods do not just work, but can work surprisingly well - a beautiful video, competent text, timely answers to questions arising from people, and perhaps your project will succeed. So serious success, that before it was difficult to even imagine such.
Source: https://habr.com/ru/post/143588/
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