Web 2.0 in malls

We are no longer surprised at the opportunity to evaluate something (article, comment, company, etc.) on Web 2.0 project sites, but what about real life? In the latest issue of Computerra, in the Patent Office section, an interesting note appeared: The Global Customer Satisfaction System, which, in fact, is a literal translation of the name of the application for patent registration in the United States. The essence of the idea is as follows.

You go to the supermarket, put products in a cart, pay at the checkout, but do not go home immediately, but go to a device very much like a payment terminal, where you can pay for cellular communication, Internet and so on. This is the “Electronic Complaint Book”, where you leave your feedback in the form of an assessment (on a five-point scale) of prices in the store, promptness of service, availability of places in the store parking and so on. Then all the information goes to a common database.

According to the author, this information collected from the terminals will help buyers choose the best service.