Rovio earned 100 million USD, plans IPO
Finnish company Rovio Entertainment Ltd. announced financial results for 2011 . He was very successful: sales increased tenfold and exceeded $ 100 million * (75.4 million euros). Profit before taxes is 64% of the income (48 million euros), that is, the profitability of the business is fantastic. Last year, the company reached a completely new level: the number of employees increased from 28 to 224 people.
Interestingly, the company received 30% of its income as licensing fees, as well as from the sale of related products: T-shirts, toys and other souvenirs. Under the Rovio franchise, Angry Birds merchandise is sold by more than 200 companies around the world.
In addition to financial results, the Rovio report contains figures on the popularity of Angry Birds, including the number of downloads and the number of active users. For 2011, the game was downloaded 648 million times, given the version for all platforms. Active monthly audience is 200 million people. Few games in the world can boast such a wide audience. This is far from the limit: the beginning of 2012 for Rovio looks very promising. Increasing the popularity of smartphones and tablets among the population helps a lot in sales. A new series of Angry Birds Space downloaded more than 50 million times in 35 days after the release.
According to analysts , the market value of Rovio is now about $ 9 billion, which is an excellent position for an IPO. For comparison, the capitalization of another Finnish company Nokia is currently hovering around $ 12 billion. A comparison of Rovio and Nokia looks like nonsense, but this is the real assessment of the prospects for their business. Rumor has it that in the summer of 2011, Zynga tried to buy Rovio for $ 2.25 billion, but the negotiations were unsuccessful.
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Perhaps the placement of shares Rovio will be held next year in New York or Gonkog. Until that time, Rovio plans to release a few more games, and not just the next Angry Birds sequels, but completely new games.
The company Rovio was founded in 2003, but a breakthrough came after the release of Angry Birds for iPhone at the end of 2009. Since then, the game tops the ratings of the most popular gaming applications in the App Store.
* USD / EUR average median for 2011 was 1.41 .
Interestingly, the company received 30% of its income as licensing fees, as well as from the sale of related products: T-shirts, toys and other souvenirs. Under the Rovio franchise, Angry Birds merchandise is sold by more than 200 companies around the world.
In addition to financial results, the Rovio report contains figures on the popularity of Angry Birds, including the number of downloads and the number of active users. For 2011, the game was downloaded 648 million times, given the version for all platforms. Active monthly audience is 200 million people. Few games in the world can boast such a wide audience. This is far from the limit: the beginning of 2012 for Rovio looks very promising. Increasing the popularity of smartphones and tablets among the population helps a lot in sales. A new series of Angry Birds Space downloaded more than 50 million times in 35 days after the release.
According to analysts , the market value of Rovio is now about $ 9 billion, which is an excellent position for an IPO. For comparison, the capitalization of another Finnish company Nokia is currently hovering around $ 12 billion. A comparison of Rovio and Nokia looks like nonsense, but this is the real assessment of the prospects for their business. Rumor has it that in the summer of 2011, Zynga tried to buy Rovio for $ 2.25 billion, but the negotiations were unsuccessful.
')
Perhaps the placement of shares Rovio will be held next year in New York or Gonkog. Until that time, Rovio plans to release a few more games, and not just the next Angry Birds sequels, but completely new games.
The company Rovio was founded in 2003, but a breakthrough came after the release of Angry Birds for iPhone at the end of 2009. Since then, the game tops the ratings of the most popular gaming applications in the App Store.
* USD / EUR average median for 2011 was 1.41 .
Source: https://habr.com/ru/post/143466/
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