Apple intends to take the ultrabook market with lower prices for MacBook Air

It is no secret to anyone that such products as iPods and iPads have become a kind of example of the computer industry, with which in one way or another they always compare all other products of the same class and purpose. Moreover, despite the fact that Apple only accounts for about 8% of global electronics sales, Steve Jobs manages to make three times more operating profit than its closest competitor, South Korean Samsung, leaving behind such competitors as Nokia and RIM .

According to the authoritative resource DigiTimes, closely associated with the suppliers of the largest vendors, Apple in the third quarter of this year plans to seriously reduce the price of the MacBook Air, after updating the line of ultrabooks with the Ivy Bridge processor.

To date, things are as follows: 11-inch MacBook Air with 64 GB SSD costs $ 999 USD; 128 GB SSD version - $ 1,119 USD. Another option - with a 13-inch screen - and 128 GB SSD has a price of $ 1,299 USD and, finally, an option with a 256 GB SSD - $ 1,599 USD.
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After the upgrade, the cheapest version of the MacBook Air with the configuration of the Intel Core i5 Ivy Bridge, 2 GB RAM, 64 GB SSD and a 11.6-inch screen will cost $ 799 USD. In other words, even though Intel, on whose hardware most existing ultrabook models are built, insists that the cost of the end device is no more than $ 699 USD, the difference in cost between Acer and Apple products will be about $ 100. Thus, there is no reason to doubt that the halo and glory of Apple cult devices will be more than effective competition for other vendors.

Under the cut - the source

[ Digitimes ]