Apple and Samsung share the revenue of almost the entire mobile market.
An interesting study of the mobile market, concerning the distribution of its income among the major players, was conducted in the analytical company Asymco.
Describing the current state of mobile sales in the world, analyst Horace Deidu (Horace Deidu) argues that HTC, Nokia and RIM, to put it mildly, do not meet the expectations of their investors, which affects the capitalization of vendors: RIM and Nokia shares are sold on the verge its face value, and the paper HTC fell by 70% of its emission par.
If we recall that the former SonyEricsson and Motorola have not received any profit over the years, and the mobile division of the South Korean LG has been balancing on the verge of profitability since 2009, then it turns out that the global mobile market is in a certain decline.
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However, Dade notes, this is not at all the case - the statistics say that in the first quarter of 2012, the supply of smartphones increased by another 7%, and the revenues of certain companies increased by 20%. In other words - who removes all the cream?
According to public reports of companies that publish the results of their activities in the mobile market, it turns out that Apple received 73% of operating profit for the quarter, Samsung - 26% (operating profit is the difference between gross profit and operating costs). Against this background, HTC with 1% looks much better than Nokia and RIM, but, of course, is not comparable with the results of work from the American and South Korean manufacturer.
Interactive presentation on the income of mobile companies since 2007 can be viewed here .
What are the causes of this phenomenon? Dade claims that, according to statistics, the majority of consumers of mobile devices regard the need and desire to have a phone not as a “phones-as-voice-products”, but as a full-fledged computing device products), allowing you to fully experience the “digital comfort” at any place and at any time. At the same time, LG, Sony, Motorola, Nokia could not completely abandon just phones with increased functionality and switch to rails of high-performance expensive devices and, thus, generating more profit.
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Describing the current state of mobile sales in the world, analyst Horace Deidu (Horace Deidu) argues that HTC, Nokia and RIM, to put it mildly, do not meet the expectations of their investors, which affects the capitalization of vendors: RIM and Nokia shares are sold on the verge its face value, and the paper HTC fell by 70% of its emission par.
If we recall that the former SonyEricsson and Motorola have not received any profit over the years, and the mobile division of the South Korean LG has been balancing on the verge of profitability since 2009, then it turns out that the global mobile market is in a certain decline.
')
However, Dade notes, this is not at all the case - the statistics say that in the first quarter of 2012, the supply of smartphones increased by another 7%, and the revenues of certain companies increased by 20%. In other words - who removes all the cream?
According to public reports of companies that publish the results of their activities in the mobile market, it turns out that Apple received 73% of operating profit for the quarter, Samsung - 26% (operating profit is the difference between gross profit and operating costs). Against this background, HTC with 1% looks much better than Nokia and RIM, but, of course, is not comparable with the results of work from the American and South Korean manufacturer.
Interactive presentation on the income of mobile companies since 2007 can be viewed here .
What are the causes of this phenomenon? Dade claims that, according to statistics, the majority of consumers of mobile devices regard the need and desire to have a phone not as a “phones-as-voice-products”, but as a full-fledged computing device products), allowing you to fully experience the “digital comfort” at any place and at any time. At the same time, LG, Sony, Motorola, Nokia could not completely abandon just phones with increased functionality and switch to rails of high-performance expensive devices and, thus, generating more profit.
[ Source ]
Source: https://habr.com/ru/post/143321/
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