EU law on cookies

The EU cookies law came into force in 2011, but the ICO (Information Commissioner's Office) decided that it would be fair to give site owners one year to fulfill the requirements of the law. The deadline was set for May 26, 2012. From this date, sites that do not comply with the requirements of the law may be fined £ 500,000.

In general terms, new rules require a website to get permission from visitors before writing cookies to their computers. This means that you must directly ask visitors whether cookies can be recorded and clearly explain which cookies are used for what. This is not an easy task.

Site owners are not allowed to hide information in the “Privacy Policy” and hope that visitors will read it and change the settings of cookies in their browser. As you know, most people have no idea what cookies are and what they are for.
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There is one exception to this rule - these are cookies that are required to provide the features that users have requested. But this item can not be relied on, because It does not cover all existing cookies. Read our full guide to European cookie law here http://www.onlinemarketingacademy.uk.com/eu-cookie-law/ . Better safe than sorry.

If you have Google tracking code or social network plug-ins on your site, then you use third-party cookies and must ask the visitor’s permission to record them on a computer and give them the opportunity to accept or refuse.

Source: http://www.onlinemarketingacademy.uk.com/2012/05/01/eu-cookie-law/

UPD: for those who do not open the site
http://webcache.googleusercontent.com/search?q=cache:rCZUai4K7ogJ:www.onlinemarketingacademy.uk.com/eu-cookie-law/+&cd=1&hl=en&ct=clnk

UPD: this law is adopted for implementation in the UK; the ban does not apply to the entire Eurozone. But there is also a pan-European directive, which can be followed by other members of the Eurozone, as the UK did.