Coffee machine as an advanced advertising medium
People love coffee. And not just love, but " love to love ." Drink a cup
Coffee is the second pointless, but pretty kill five minutes after the " smoke ".
At the station, a large bus station, in the lobby of the office complex, there is a coffee machine. There is it in other places that have to compelled waiting. The cost of a cup ranges from a dollar to two. Six or eight types of " coffee ", with the same chemical aftertaste, regardless of the chosen name and variety. In rare cases, the machine accepts credit cards. Most often, he needs only coins of a certain value. Sophisticated sadistic engineers did not provide for any changeable “plug-ins” at all. And this means that a coffee lover who does not have ringing coins is doomed to knock around in search of a good Samaritan who is ready to exchange a hundred-piece piece of paper (as always, yeah, as luck would have it), with the risk of being left without a drink.
To the rescue of the sufferers (and the greedy) come advertisers. They know better than others how difficult it is to get a person to fill out a questionnaire, or to pass a special test. Give a man a coin and a poll sheet - he will thank, smile ... he'll blow the coffee, and wipe his lips at best. So: mount the stick in the carrot.
Above the usual slot for coins place the screen. Like an ATM. Want some free coffee? Take a survey (or test, or something else) sponsored by X. Clicking on: "Thank you" final test, pour coffee. Absolutely free. The thing is also suitable for promotional videos (it will be more pleasant), and a lot more (I haven't thought it out yet, it's interesting to hear your ideas).
')
PS: The topic of advertising media is the serial theme of my blog . This article is a crosspost from there.
Coffee is the second pointless, but pretty kill five minutes after the " smoke ".
At the station, a large bus station, in the lobby of the office complex, there is a coffee machine. There is it in other places that have to compelled waiting. The cost of a cup ranges from a dollar to two. Six or eight types of " coffee ", with the same chemical aftertaste, regardless of the chosen name and variety. In rare cases, the machine accepts credit cards. Most often, he needs only coins of a certain value. Sophisticated sadistic engineers did not provide for any changeable “plug-ins” at all. And this means that a coffee lover who does not have ringing coins is doomed to knock around in search of a good Samaritan who is ready to exchange a hundred-piece piece of paper (as always, yeah, as luck would have it), with the risk of being left without a drink.
To the rescue of the sufferers (and the greedy) come advertisers. They know better than others how difficult it is to get a person to fill out a questionnaire, or to pass a special test. Give a man a coin and a poll sheet - he will thank, smile ... he'll blow the coffee, and wipe his lips at best. So: mount the stick in the carrot.
Above the usual slot for coins place the screen. Like an ATM. Want some free coffee? Take a survey (or test, or something else) sponsored by X. Clicking on: "Thank you" final test, pour coffee. Absolutely free. The thing is also suitable for promotional videos (it will be more pleasant), and a lot more (I haven't thought it out yet, it's interesting to hear your ideas).
')
PS: The topic of advertising media is the serial theme of my blog . This article is a crosspost from there.
Source: https://habr.com/ru/post/14294/
All Articles