
Google seldom sells what it previously bought itself. Now there are rumors that Google is going to resell Motorola Mobility, keeping patents for itself, but such deals are extremely rare for Good Corporation (so far as we know, Google has only carried out one similar transaction, having sold part of its assets to Wideorbit Automation). And all the more strange to hear. that the company sells a profitable, in general, product. Speech about 3D editor SketchUp, articles and notes about which are sometimes published on Habré.
The amount of the transaction was not disclosed, but some sources claim that SketchUp was sold for $ 90 million. This is two times more than the corporation paid for the project in 2006. Then Google acquired SketchUp for 45 million dollars. So as a result of the sale, the company made a good profit.
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Selling a popular service (since 2006, SketchUp has been activated about 30 million times) probably shows how much Google is now focused on a specific goal. The corporation closes or freezes non-core assets, and, as we see, sometimes even sells profitable products in favor of a new development strategy outlined by Larry Page. In addition, SketchUp cannot be integrated into Google+, so this was another argument for selling the project.
The buyer, SketchUp, as far as can be understood, integrates the purchase into its own platform, aimed at developing various kinds of urban infrastructure planning projects. In addition, the new product will be positioned as a platform for companies engaged in civil and industrial construction.
Via
techcrunch