Google launched Trusted Stores service in test mode

Google has launched the service "Trust (trusted) stores" in test mode. The first news about this service appeared a few months ago, and now Trusted Stores has already started working. According to the plan, the new service is an addition to AdWords, when the published ads will show the status of some companies.

Companies will be checked only after submitting the appropriate application. The rules for working with this service are simple - you need to submit an application and provide the corporation with the data necessary for verification. If everything is good, the company is given an appropriate status, and in an AdWords ad, this status is visible to potential customers. Of course, such status will cause customers greater confidence than in the case of a regular advertisement.
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The “Trusted Stores” badge will serve as confirmation that the company that interested the client is completely reliable and can be trusted. Several criteria will be used to verify companies, including the quality of the delivery service and customer service. There are other criteria, but so far they have been reported.

Testing is conducted with the participation of 200 different companies. As far as one can understand, the service itself is introduced not so much because of Google’s concern about the customers of companies that are advertised in AdWords, but because of possible legal problems of the corporation itself. Only this year, Google lost the lawsuit, the cause of which - a claim for advertising in AdWords of some brands (Honda, Just 4X4, Harvey World Travel, Alpha Dog Training). The advertising campaigns in question were deceptive - the links from the ads in Adwords went to the sites of competitors, and not to the sites of these companies.

Despite the fact that Google tried to prove its innocence (according to the terms of AdWords, advertisers are responsible for advertising, not the company), the court decided differently, recognizing the corporation responsible for poor-quality advertising.



According to the Trusted Stores program manager, now developers are trying different ways to display the icon of trusted stores / companies. At present, the method shown in the announcement picture and a little higher is used.

Via searchengineland