TeamLab: a walk through the promotion channels, or how we created the social buzzz
When we talked about our translation system , we were asked to write and how TeamLab is progressing, especially to foreign markets. Today we will try. There were ups and downs, very often went by trial and error, but any experience is invaluable, so we’ll share it with you, who can be useful. We will not write smart, and already become commonplace tips on SEO, Adwords, etc., we will try to be as specific as possible.
So, squeeze out the main methods of attracting new users and strengthening the loyalty of existing ones, which successfully work for our project to this day:
Issue press releases about important updates and new versions of TeamLab . The submit occurs both on paid resources and on free ones. Here are a few resources, the result of posting which is palpable. We take into account such factors as the popularity and specificity of the resource, the number of reposts, good results in search engines, traffic to our site, feedback:
')
in Russian:
http://b2blogger.com
http://ain.ua/
http://www.livebusiness.ru
http://msug.vn.ua
http://f1cd.ru
in English:
http://www.dwpub.com - 70 GBP
http://www.prweb.com - cost of accommodation varies from $ 89 to $ 369, but the result is palpable
http://www.widepr.com is an example of a free but effective resource.
Mass mailing to users. Despite the ambiguous attitude towards email marketing, we consider this a convenient and operational way to notify about all updates. We do not spam to no avail and, of course, provide an opportunity to quickly unsubscribe.
It is not only about the omnipresent FaceBook and its Russian counterpart VC, but also a number of resources of a more narrow focus. So, among business communities, LinkedIN can be distinguished, the majority of users of which are not hiding under their nicknames (ala “Bagheera 812”), but have quite detailed profiles describing their service record and professional interests. Thus, by maintaining the group and answering questions in the q / a section of the community, you not only receive traffic, but also very valuable information from industry professionals and the possibility of establishing new business contacts. So, for example, in the absence of experience promoting a project in the countries of South America, members of the mass media and marketing specialists of the respective countries provided invaluable assistance.
The basic rule that we follow when working with social networks is regular updates on the page or in a group of companies and operational feedback. If a user has contacted us via Facebook or VC with questions about the service, we do not send him to tech support, but try to find out right on the spot in a timely manner. We arrange, of course, contests in which we play a subscription to our Extra services. There are also thematic contests dedicated to a holiday (love hockey for Valentine's Day, for example) and “spontaneous” in the style of “Write why you love TeamLab”. In addition, we regularly conduct particularly thorough monitoring of all social networks for the purpose of mentioning TeamLab by ordinary users, answering questions, comments, suggestions, helping to make the right choice. Not to ignore any mention helps us service http://socialmention.com
We can not forget the now popular placement of paid posts in social networks. Among Russian services, such services are offered:
http://smiar.ru
http://www.prospero.ru
http://www.twite.ru
http://socialtools.ru
Among foreign ones, you can highlight http://buysellads.com (offers quality accounts with clear targeting) and http://fiverr.com Moreover, the latter can realize literally all your fantasies for promotion, starting from creating video tutorials and ending with messages, written on the cappuccino foam.
Stable traffic can provide links to news social sites links to news / review / comparison of your project. Most popular sites:
Multidirectional topics
http://digg.com
http://www.delicious.com
http://www.stumbleupon.com and its Russian counterpart http://surfingbird.ru
IT oriented
http://news.ycombinator.com
http://www.dzone.com
As our practice shows, Stumbleupon and Surfing bird give the most lasting effect due to the orientation of resources, primarily on the subject matter of the published material, and not the date of its placement, while other resources give priority to the “hottest” news.
Initially, we were active in almost all known “question-answer” resources. Practice, or rather Google Analytics, shows that there are very few “general replies” about “everything in the world”, but Quora is famous as a more serious community, which could only be reached by one invite : this resource provides us with stable traffic, and most of all from the USA. As for the IT communities, in our case many users come from Stackoverflow .
In addition to specialized q / a services, you should not forget that many sites with IT (or business) topics have forums. So, the answer to one question in the French http://www.commentcamarche.net back in 2010 brings a large number of stable visits to the French version of TeamLab to this day.
Placing articles and reviews on blogs can be both a huge success and a completely empty sound, so when choosing this type of resources, you must carefully study the audience and the nature of the published materials.
From the infinitely huge blogosphere can be identified those who publish custom posts and those who can send guest, provided that they are not of an advertising nature and will be useful to readers of the blog. If everything is clear with the first ones, it’s just a wallet, then writing guest posts takes much more time and effort. In this case, the blogger / editor of the magazine has the full right to refuse publication if he did not like it.
Our strategy in this direction is to write thematic reviews of tools useful to the blog audience. It can be as 10 open source systems for project management, and an overview of useful services for the effective operation of small businesses. At the same time, often the guest free post really gave more transitions than a review for 60-80 bucks.
Examples of successful free guest posts in rating blogs:
in Russian
10 free business process management applications on Maulnet
7 project management systems for a small team on BlogDimka
in English
Top 7 Collaboration Software Tools for Successful Freelancers on FreelanceFolder
Top 10 Open Source Project Management Apps for Freelancers on Freelanceswitch
10 Most Popular Online Project Management Solutions at FamousBloggers
Of all their many, we list only those that bring us high traffic:
www.alternativeto.net
http://freecode.com (formerly freshmeat) - cross-platform software directory
http://www.getapp.com - directory for business software
http://www.cnet.com
http://www.appappeal.com - directory for web applications
That's probably all for today, we hope, the TeamLab experience will be useful for you.
So, squeeze out the main methods of attracting new users and strengthening the loyalty of existing ones, which successfully work for our project to this day:
Distribution of press releases
Issue press releases about important updates and new versions of TeamLab . The submit occurs both on paid resources and on free ones. Here are a few resources, the result of posting which is palpable. We take into account such factors as the popularity and specificity of the resource, the number of reposts, good results in search engines, traffic to our site, feedback:
')
in Russian:
http://b2blogger.com
http://ain.ua/
http://www.livebusiness.ru
http://msug.vn.ua
http://f1cd.ru
in English:
http://www.dwpub.com - 70 GBP
http://www.prweb.com - cost of accommodation varies from $ 89 to $ 369, but the result is palpable
http://www.widepr.com is an example of a free but effective resource.
Email newsletter
Mass mailing to users. Despite the ambiguous attitude towards email marketing, we consider this a convenient and operational way to notify about all updates. We do not spam to no avail and, of course, provide an opportunity to quickly unsubscribe.
Social network activity
It is not only about the omnipresent FaceBook and its Russian counterpart VC, but also a number of resources of a more narrow focus. So, among business communities, LinkedIN can be distinguished, the majority of users of which are not hiding under their nicknames (ala “Bagheera 812”), but have quite detailed profiles describing their service record and professional interests. Thus, by maintaining the group and answering questions in the q / a section of the community, you not only receive traffic, but also very valuable information from industry professionals and the possibility of establishing new business contacts. So, for example, in the absence of experience promoting a project in the countries of South America, members of the mass media and marketing specialists of the respective countries provided invaluable assistance.
The basic rule that we follow when working with social networks is regular updates on the page or in a group of companies and operational feedback. If a user has contacted us via Facebook or VC with questions about the service, we do not send him to tech support, but try to find out right on the spot in a timely manner. We arrange, of course, contests in which we play a subscription to our Extra services. There are also thematic contests dedicated to a holiday (love hockey for Valentine's Day, for example) and “spontaneous” in the style of “Write why you love TeamLab”. In addition, we regularly conduct particularly thorough monitoring of all social networks for the purpose of mentioning TeamLab by ordinary users, answering questions, comments, suggestions, helping to make the right choice. Not to ignore any mention helps us service http://socialmention.com
We can not forget the now popular placement of paid posts in social networks. Among Russian services, such services are offered:
http://smiar.ru
http://www.prospero.ru
http://www.twite.ru
http://socialtools.ru
Among foreign ones, you can highlight http://buysellads.com (offers quality accounts with clear targeting) and http://fiverr.com Moreover, the latter can realize literally all your fantasies for promotion, starting from creating video tutorials and ending with messages, written on the cappuccino foam.
News social sites
Stable traffic can provide links to news social sites links to news / review / comparison of your project. Most popular sites:
Multidirectional topics
http://digg.com
http://www.delicious.com
http://www.stumbleupon.com and its Russian counterpart http://surfingbird.ru
IT oriented
http://news.ycombinator.com
http://www.dzone.com
As our practice shows, Stumbleupon and Surfing bird give the most lasting effect due to the orientation of resources, primarily on the subject matter of the published material, and not the date of its placement, while other resources give priority to the “hottest” news.
Work with Q / A services
Initially, we were active in almost all known “question-answer” resources. Practice, or rather Google Analytics, shows that there are very few “general replies” about “everything in the world”, but Quora is famous as a more serious community, which could only be reached by one invite : this resource provides us with stable traffic, and most of all from the USA. As for the IT communities, in our case many users come from Stackoverflow .
In addition to specialized q / a services, you should not forget that many sites with IT (or business) topics have forums. So, the answer to one question in the French http://www.commentcamarche.net back in 2010 brings a large number of stable visits to the French version of TeamLab to this day.
About blogs, my blogs ...
Placing articles and reviews on blogs can be both a huge success and a completely empty sound, so when choosing this type of resources, you must carefully study the audience and the nature of the published materials.
From the infinitely huge blogosphere can be identified those who publish custom posts and those who can send guest, provided that they are not of an advertising nature and will be useful to readers of the blog. If everything is clear with the first ones, it’s just a wallet, then writing guest posts takes much more time and effort. In this case, the blogger / editor of the magazine has the full right to refuse publication if he did not like it.
Our strategy in this direction is to write thematic reviews of tools useful to the blog audience. It can be as 10 open source systems for project management, and an overview of useful services for the effective operation of small businesses. At the same time, often the guest free post really gave more transitions than a review for 60-80 bucks.
Examples of successful free guest posts in rating blogs:
in Russian
10 free business process management applications on Maulnet
7 project management systems for a small team on BlogDimka
in English
Top 7 Collaboration Software Tools for Successful Freelancers on FreelanceFolder
Top 10 Open Source Project Management Apps for Freelancers on Freelanceswitch
10 Most Popular Online Project Management Solutions at FamousBloggers
Thematic directories and directories
Of all their many, we list only those that bring us high traffic:
www.alternativeto.net
http://freecode.com (formerly freshmeat) - cross-platform software directory
http://www.getapp.com - directory for business software
http://www.cnet.com
http://www.appappeal.com - directory for web applications
That's probably all for today, we hope, the TeamLab experience will be useful for you.
Source: https://habr.com/ru/post/142851/
All Articles