
On average, depending on who you are and where you live, you bring Facebook $ 1.21 per quarter, according to
documents published today.
Most of these funds go to ensure the efficiency of the resource itself, the net profit of FB (from January 1 to March 31, 2012) was only $ 205,000,000. In this case, total revenue is 1.058 billion dollars.
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So, thanks to the modest contribution of each of you, Facebook is now valued at $ 71.97 billion.
How it was considered:
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Bloomberg Business Week report: the number of shares for which funds have not yet been paid - 2.33 billion pieces.
- buying Instagram, Facebook paid 300 million in cash, the rest was 23 million shares. It turns out that each share costs $ 30.89.
Multiply the number of shares (2.33 billion) by the value of each ($ 30.89) and get $ 71.97 billion.
We can say that the creators of Instagram were lucky - at the last auction the cost of one share of FB reached $ 44.1. If the Instagram guys sell all the FB shares now, they will get 1.014 billion. That is, if we add 300 million to these shares, it turns out that Instagram received more than 1 billion 300 million dollars.
So, again, about how much income an ordinary user of the social network brings. The above-stated figure of $ 1.21 per quarter is 6% more than it was in the 1st quarter of 2011. And in the last quarter of 2011, by the way, this figure was 10% higher - it was the holiday season, and brands had to spend more on advertising.
In general, if the figure of $ 1.21 will remain the same for the next 3 quarters (and it will grow), then you will bring social networks of $ 4.84 per year.
In order to earn more on users, they will be shown ads that are suitable for them (even more focused on their interests). The advertiser will pay more for such advertising.
Prices, by the way, are rising. As the number of users - 901 million people, that is - about every eighth.
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