Experience of using teaser networks to advertise their software
In order for the picture to be visible and fully understood, I will try to provide links to the resources mentioned in this article, as well as screenshots confirming my extremely subjective conclusions about advertising in teaser networks and the quality of incoming traffic.
I am pleased to hear your criticism about the creation of ads and the selection of pictures for them, as well as advice on the tactics of distributing this kind of products, because this is my first experience.
Advertising site has undergone our product - weather informer for the desktop.
3 networks were used for advertising:
500-600 rubles were added to the balance of each account.
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The budget of the advertising company amounted to 500 rubles. 23 kopecks
886365 hits and 313 clicks. CTR of this teaser is 0.035
Indications Yandex.Metrica:
The budget of the advertising company amounted to 502 rubles. 02 cop
268 321 hits and 547 clicks. CTR of this teaser is 0.2039
90% of conversions are a blatant traffic twist, which is visible thanks to the Webvisor. Banal transition, being on the site for a few seconds and exit, "robotic actions" and no real user activity.
Indications Yandex.Metrica:
The first teaser we did. The test of unscrewing this teaser showed that with 11 thousand impressions there was not a single click, after which the technical support service offered us its services to create teasers (the other 3 pictures), emphasizing that they would make very clickable pictures.
Views: 11000
Transitions: 0
Views: 12,000
Clicks: 3
Views: 11600
Clicks: 1
Views: 113400
Clicks: 607
With MarketGuid'om turned a separate story.
600 rubles were transferred to the balance. The advertising campaign was set daily limit of 10 dollars. After about 25 clicks on the last banner, we stopped him, because The web visitor showed an average time on the site equal to 2 seconds, from which it followed that the transitions on it were completely disinterested users.
The teaser was stopped, however, his shows continued. For some reason, the 10-dollar daily limit on the advertising campaign also did not work. In the end, the account balance was -40 dollars. Technical support did not give absolutely no intelligible answer to the question why it happened so and why the automatic stop of the advertising campaign did not work.
And the approximate results of Yandex. Metrics on the last teaser:
You can talk about the results for a long time and why they turned out to be so pitiable. Bad ads, non-clickable pictures or the quality of teaser traffic. My subjective conclusion is that teaser ads are not suitable for distributing such a product. As a result, we received only about 5-7% of interested users who logged into the site and downloaded the program.
I am pleased to hear your criticism about the creation of ads and the selection of pictures for them, as well as advice on the tactics of distributing this kind of products, because this is my first experience.
Advertising site has undergone our product - weather informer for the desktop.
3 networks were used for advertising:
500-600 rubles were added to the balance of each account.
')
Bodyclick
The budget of the advertising company amounted to 500 rubles. 23 kopecks
886365 hits and 313 clicks. CTR of this teaser is 0.035
Indications Yandex.Metrica:
Teasernet
The budget of the advertising company amounted to 502 rubles. 02 cop
268 321 hits and 547 clicks. CTR of this teaser is 0.2039
90% of conversions are a blatant traffic twist, which is visible thanks to the Webvisor. Banal transition, being on the site for a few seconds and exit, "robotic actions" and no real user activity.
Indications Yandex.Metrica:
MarketGid
The first teaser we did. The test of unscrewing this teaser showed that with 11 thousand impressions there was not a single click, after which the technical support service offered us its services to create teasers (the other 3 pictures), emphasizing that they would make very clickable pictures.
Views: 11000
Transitions: 0
Views: 12,000
Clicks: 3
Views: 11600
Clicks: 1
Views: 113400
Clicks: 607
With MarketGuid'om turned a separate story.
600 rubles were transferred to the balance. The advertising campaign was set daily limit of 10 dollars. After about 25 clicks on the last banner, we stopped him, because The web visitor showed an average time on the site equal to 2 seconds, from which it followed that the transitions on it were completely disinterested users.
The teaser was stopped, however, his shows continued. For some reason, the 10-dollar daily limit on the advertising campaign also did not work. In the end, the account balance was -40 dollars. Technical support did not give absolutely no intelligible answer to the question why it happened so and why the automatic stop of the advertising campaign did not work.
And the approximate results of Yandex. Metrics on the last teaser:
You can talk about the results for a long time and why they turned out to be so pitiable. Bad ads, non-clickable pictures or the quality of teaser traffic. My subjective conclusion is that teaser ads are not suitable for distributing such a product. As a result, we received only about 5-7% of interested users who logged into the site and downloaded the program.
Source: https://habr.com/ru/post/142714/
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