
The first quarter of 2012 was successful for Yahoo. In any case, it was in this quarter that the company's financial indicators began to grow. Prior to this, for three years, Yahoo reports showed only a fall. It is clear that the company's shares against the background of such good news immediately also began to rise in price, gaining 4.6%. And the current head of the company, Scott Thompson, also inspires confidence among investors.
As for the shown revenue growth, it is not so great, only 1%. This year, the company received $ 1.08 billion in revenue. Experts believe that this growth, although not very large, was made possible thanks to the growth of the Internet advertising market in the United States. In addition, management continues to scale reductions that lead to cost savings. True, despite the growth, the user base of the company's services is still decreasing - users are switching to services from other companies.
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According to the management of Yahoo, as well as independent experts, in the second quarter financial indicators will also increase, approximately to the level of 1.06-1.14 billion US dollars. As for contextual advertising, the company's revenue in this sector grew immediately by 8%. In general, it is too early to talk about consolidating success, but there is hope that the company will work steadily.
Now Yahoo is also negotiating with its Asian partners, including the Alibaba Group and Yahoo Japan. These companies are doing well and Yahoo’s revenue is growing in this sector. Yahoo, among other things, owns a fairly large package of patents, some of which the management intends to sell. As previously reported, the corporation will develop such a line of work as online advertising, slowing down the development of other areas.
Via
techcrunch