BrandMaker - among the leaders in the field of MRM rated Gartner
BrandMaker GmbH, a leading European provider of marketing resource management (MRM) systems, has once again been placed in the Gartner Magic Quadrant MRM quadrant. In 2012, the agency assigned the company the status of industry leader.
“We believe that our presence in the quadrant of the leaders of the Marketing Resource Management segment demonstrates the growing importance of a new type of corporate software,” said Mirko Holzer, CEO of BrandMaker. “Well, of course, the fact that Gartner positions us as industry leaders confirms BrandMaker’s business success and strengthens our position in the MRM market.” This is a good motivation - both for us and for our potential customers.
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Recall that in his Magic Quadrant, Gartner ranks decision providers based on their "ability to implement" and "the fullness of their vision." Gartner analysts study providers of MRM solutions using weighted criteria: Product and Services, General impression, Market orientation, Track record, Customer satisfaction, Sales and pricing, Understanding marketing and Operational business.
Gartner is a fully independent analytic agency and does not support specific vendors, products or services. The Magic Quadrant serves exclusively as a market research tool and does not provide a guide for further action.
Within the framework of this rating, BrandMaker has literally within a few years moved from the category of niche MRM players to the category of “visionary companies”, and then the industry leaders.
BrandMaker Russia www.brandmaker.com/ru
“We believe that our presence in the quadrant of the leaders of the Marketing Resource Management segment demonstrates the growing importance of a new type of corporate software,” said Mirko Holzer, CEO of BrandMaker. “Well, of course, the fact that Gartner positions us as industry leaders confirms BrandMaker’s business success and strengthens our position in the MRM market.” This is a good motivation - both for us and for our potential customers.
')
Recall that in his Magic Quadrant, Gartner ranks decision providers based on their "ability to implement" and "the fullness of their vision." Gartner analysts study providers of MRM solutions using weighted criteria: Product and Services, General impression, Market orientation, Track record, Customer satisfaction, Sales and pricing, Understanding marketing and Operational business.
Gartner is a fully independent analytic agency and does not support specific vendors, products or services. The Magic Quadrant serves exclusively as a market research tool and does not provide a guide for further action.
Within the framework of this rating, BrandMaker has literally within a few years moved from the category of niche MRM players to the category of “visionary companies”, and then the industry leaders.
BrandMaker Russia www.brandmaker.com/ru
Source: https://habr.com/ru/post/141927/
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