Digital without silicone - a conference for those who have to plan advertising on the Web

April 27, Friday, Digital October will host the Digital Silicone - Free Conference, an event dedicated to the effectiveness of digital communications. There are no standards in the digital marketing market yet, an established approach to performance evaluation. The market is very dynamic: brands and agencies are facing new channels of communication, offering their know-how in digital advertising. And each time when developing an advertising campaign, it is necessary to build new plans and strategies for measuring performance.

And what will be there?

At “Digital without silicone”, the invited speakers will tell how they in their companies measure the effectiveness of creativity, media planning, new technologies, share successful and unsuccessful experience, which is especially important for those who have not yet used similar methods and techniques.

The conference program, which will be held on April 27, 2012, is being formed: marketers from Johnson & Johnson, Panasonic, Unilever, TNK-BP, Infiniti, Audi have already given their prior consent - we can say with confidence that all the speakers who are to speak are real specialists.
')
At past conferences, we listened to representatives from Sony Pictures, Microsoft, Wrigley, Heineken, Captain Morgan, Yota, Phillips, Detstvo Mira, Panasonic, TELE2, Groupe SEB, Yves Rocher, Soglasie Insurance Company, SUN Inbev, Samsung and others.

These people can share professional experience, interesting case studies and inspirational cases. These people know the audience of their brand best of all, they are the first to encounter problems in the field of sales. First of all, strategists, researchers, copywriters, art directors, and colleagues from other companies should listen to their opinions.

How will the event take place?

It is planned to hold 5 sections and two speeches - opening and final:
- Introduction
- Strategy;
- Round table. Social networks;
- Mediamiks to Digital;
- Mobile marketing / New technologies in digital;
- CRM. Lead generation Email

Each conference participant gets access to all Digital information without silicone. Speakers will be recorded on video and made available to participants after the conference (with the consent of the speakers). Video materials and presentations are posted on the cossa.ru conference organizer website .

For each participant of the conference there is a “participant package” - high-quality original souvenir products, a bag, materials for making notes of reports.

The difference between “Digital without silicone” and other similar events is that the participants communicate with speakers in an informal setting, not only during coffee breaks, but also during speeches. Thanks to the friendly atmosphere, the speakers reveal all the secrets of digital-marketing, tell about the real results of research conducted advertising campaign. All this allows participants to feel relaxed, they are happy to ask questions and are easily included in the discussion of the topic, which is spoken on stage.

And who will go there?

450 participants are expected at the conference. These are marketing directors, brand managers, managers and top managers of advertising agencies (digital, ATL, BTL) and web studios, journalists - 60% of participants will be from Moscow, 40% will come from the regions.

And who organizes and sponsors the whole thing?

Conference organizers - the course “Interactive Communication in Advertising” of ICR and the information portal on digital marketing Cossa.ru

A full list of conference sponsors can be found at digitalevent.ru/sponsors

One of the information sponsors of the conference is UniSender email marketing service , whose blog you are currently reading-)

All news related to Digital without silicone is actively broadcast on the Cossa.ru portal, on the official Facebook page , on blogs and social networks of ICRs .

OK, I get it, I get it. Once again, please - where and when will it be?

April 27, Friday in the Digital October conference hall from 9.30 to 18.30. REGISTRATION .
Digital October is the most convenient space for a large-scale event dedicated to digital marketing in the center of Moscow. In addition to excellent technical equipment, its advantages are a conference room with a capacity of 450 people, technicians ready to help everyone, good wi-fi, and a trendy Progress Bar where all coffee breaks will take place. Also, everyone will be pleasantly surprised by a truly delicious lunch.

PS You can follow the announcements of interesting events from the world of Internet marketing on the UniSender facebook page - every day new interesting news, announcements, promotions. Like?