Hypermarkets on the Internet for the flow or opportunity of Ixtens

The last 3 years on the Russian market, online marketplace Marketplace is one of the main trends. In the west, it became popular in 2000–2004, when Amazon became a huge online store and established contacts with many third-party suppliers of goods. For those who do not know, a few words about the business model. In the Marketplace there is a commodity showcase where suppliers put goods. Customers order goods, orders are accumulated and distributed to suppliers. Marketplace sets a retail markup, due to which it lives.

In this article I want to make an overview of the company that provides a platform for serving various Marketplace.

In 2004, Amazon developed an engine with an API interface for placing goods from third-party suppliers on their Marketplace. Oddly enough, the executor of this project was the company Ixtens, based in Russia.

For 8 years, they have been successfully developing in the area of ​​support and maintenance of various Marketplace.
In 2010, we created our own retail platform.
In 2011, launched the world's first marketplace for the media business.
Ixtens currently has a development center in Novosibirsk, and sales offices in New York and London.
The company employs more than 70 people.
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Platform Features

The platform was developed in Java. Its frontend is the Marketplace site, and the backend is a gateway that allows suppliers, delivery services and marketplace owners to synchronize product catalogs, price lists, warehouse balances, orders received from the frontend, invoices and payments. The gateway works like SOAP, the web service supports popular protocols and data formats, such as:

• EDI (Electronic data interchange - electronic data interchange)
• data formats from popular ERP systems.

Ixtens platform allows you to automate the work of the Marketplace. Some of its features are listed below:

• automatic import / export of goods from ERP / supplier sites in the Marketplace.
• Automatic verification of imported goods by criteria from the Marketplace.
• automatic merging of residues of the same goods from different suppliers.
• automatic analysis of the description of the goods and providing visitors with maximum information about the goods.
• A well-developed workflow system with business rule support for order and invoice routing.
• simple interface for managing vendor profiles and gateway settings.

Successes

Among the company's customers were Amazon.com, MTV, Tesco, Benefit, Lifetime brand.
In recent years, Ixtens has investors who have helped them not only financially, but also in building relationships. The company's management plans in 2012 to open 10 major Marketplace.