McCall about the golden mean between digital and traditional technologies

Carolyn McCall, Managing Director of the English Guardian newspaper, speaking at a session of the 59th World Newspaper Congress in Moscow devoted to the innovations of the newspaper business, spoke of the need to find a middle ground between digital and traditional technologies.

She spoke about how her publication managed to increase circulation through a series of measures aimed at changing the format of a newspaper in parallel with the use of the Internet. Reduction in size, more convenient arrangement of photos and text on a page, rubrication of the newspaper and providing readers with the opportunity to participate in the discussion of materials became the key to success.

According to her, 12 thematic blogs were created on the site of the publication. For example, one of them consists entirely of readers' comments on their travels, the other is devoted to comments on paper number materials, and some of them are printed daily on a special page of the newspaper.
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McCall also said that the publication has an idea to supply all foreign correspondents with digital cameras so that they can make small video reports and post them on the newspaper’s website.