AdWords CPA Bidding - Basics and Techniques

In this article, we’ll introduce you to the basics and learn a few tricks from one of the hottest strategies in AdWords. It is no secret that the world of online advertising is starting to revolve around CPA, so why not proceed from this principle when working with advertisements?

Introduction to CPA auction

The conversion-oriented auction option (Conversion Optimizer) relies on historical conversion information to determine the optimal CPC for your ad based on the CPA parameters set for your advertising campaign. Options for defining CPA parameters can be found in the Bidding option on the settings tab.
')


There are two parameters for CPA auction:

• Maximum CPA Bidding (Maximum CPA Auction) - allows you to set the maximum amount you are willing to pay for the conversion. This option is similar to choosing the maximum bid per click, within which you set your CPA auction. Your average bid will most likely be lower than the selected maximum bid.
• Target CPA Bidding (Target CPA Auction) - in the case of a target auction, you set the average amount you would like to pay per conversion. This option is useful if you have certain CPA criteria you would like to achieve.

Read the full article in our blog >>>