Applicants for new gTLDs are waiting for the last moment to apply

According to experts, a significant part of applicants for new top-level domains submitted their applications on the last day. Many people doubt whether it is worth registering your own gTLD and until the last minute weigh the pros and cons, wait for more details about the new domains, follow the steps of competitors in this direction.

As early as March 22, ICANN reported 327 applicants, but on March 23, when the deadline for accepting applications for registration of applicants wishing to register several domains at the end, was up to 556.

Recall that March 29 is the last day for registering applicants for new domains, April 12 is the last day for accepting applications.
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Not only companies that will be engaged in business specifically in the field of new gTLDs will submit several applications for new domains. Many brand owners are going to register several gTLDs, for example, for different fields of activity of the same company.

According to Fairwinds Partners , brand owners submit 2.7 applications for new gTLDs. Therefore, it can be assumed that ICANN has received at least one and a half thousand applications for registration of new top-level domains.