Old news as the main traffic generator
One of the main laws of online media is speed. Everyone wants to publish the news before others and relies on speed as the main factor in getting traffic. This situation occurred primarily due to the work of Google News and Yandex.News news aggregators, which send the lion's share of traffic to the site that published the news before everyone else.
However, in recent years, the role of aggregators is somewhat reduced, but the importance of network recommendations, systems like Facebook Open Graph , is growing. Many media were surprised to find that interesting articles from the archive can generate no less traffic than hot news.
For example, the London newspaper The Independent connected the Open Graph and found that the list of the most popular articles on which traffic comes from social networks is headed by the publications of the late 1990s .
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In the case of the Independent, the most popular were the eccentric stories with loud headings (they are on the slide above). This is the specificity of this particular newspaper, but another media may include some informative articles that are important to people among the leaders.
The fact is that the archive of articles is quite capable of becoming the main traffic generator for online media, not only at the expense of the long tail, but also at the expense of some outstanding old articles that become viral in the social environment and get a second life.
However, in recent years, the role of aggregators is somewhat reduced, but the importance of network recommendations, systems like Facebook Open Graph , is growing. Many media were surprised to find that interesting articles from the archive can generate no less traffic than hot news.
For example, the London newspaper The Independent connected the Open Graph and found that the list of the most popular articles on which traffic comes from social networks is headed by the publications of the late 1990s .
')
In the case of the Independent, the most popular were the eccentric stories with loud headings (they are on the slide above). This is the specificity of this particular newspaper, but another media may include some informative articles that are important to people among the leaders.
The fact is that the archive of articles is quite capable of becoming the main traffic generator for online media, not only at the expense of the long tail, but also at the expense of some outstanding old articles that become viral in the social environment and get a second life.
Source: https://habr.com/ru/post/140651/
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