“How to make money on mobile phones?” - podcast with Leonid Bugaev and Darya Batukhtina
The AppProfessionals team recorded a podcast at the international mobile technology conference # MBLT12. Guests: Leonid Bugaev, partner and creative director of Nordic Agency AB, and Daria Batukhtina, expert in international PR and marketing. During the conversation, our guests were so carried away that they let out and gave out some secrets and ideas for new start-up projects in the field of mobile technologies.
1. Mobile marketing:
2. Mobile technology market:
Leonid Bugaev. Partner, Creative Director of Nordic Agency AB (Moscow, Stockholm).
An expert in the field of mobile technology. He participated in the creation of several start-up projects in the field of web, worked in the areas of creativity and innovation in well-known advertising agencies (BTL and Digital directions). Created projects for MasterCard, Philips, Mars, JTI, Unilever, P & G, Danone, HP, Microsoft, Intel, Apple.
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Daria Batukhtina, communications and PR specialist abroad.
Blog: www.batukhtina.ru
Daria worked for several years at an international Internet marketing agency where she was responsible for a comprehensive business promotion strategy in the European space. She has knowledge of web marketing and communications. She was a speaker at key events of Runet: e-Target 2009-2011, RIF 2009-2011, RIW-2010 - 2011. She co-organizes a number of professional conferences for startups and investors in Russia and Europe: StartUp Women Forum 2011 in Moscow, StartUp Week Europe 2011 (Vienna) and Pioneers Festival 2012,42 - conference and start-up exhibition 2012 in Moscow, where he is responsible for PR, inviting investors and speakers. Currently engaged in private practice and helps good start-ups and businesses to find a common language with Western and Russian media.
1. Mobile marketing:
- How do they measure the effectiveness of advertising campaigns in Russia?
- Is there a future for mobile marketing in Russia?
- There is someone to teach, but no one to teach: education in the field of mobile marketing.
2. Mobile technology market:
- Market trends: where are we going, and what profession will become the most demanded?
- Copy technology or adaptation of applications?
- Kui software under the "iron" is hot!
- Tips for those who want to start a career or improve their skills in the market.
Leonid Bugaev. Partner, Creative Director of Nordic Agency AB (Moscow, Stockholm).
An expert in the field of mobile technology. He participated in the creation of several start-up projects in the field of web, worked in the areas of creativity and innovation in well-known advertising agencies (BTL and Digital directions). Created projects for MasterCard, Philips, Mars, JTI, Unilever, P & G, Danone, HP, Microsoft, Intel, Apple.
')
Daria Batukhtina, communications and PR specialist abroad.
Blog: www.batukhtina.ru
Daria worked for several years at an international Internet marketing agency where she was responsible for a comprehensive business promotion strategy in the European space. She has knowledge of web marketing and communications. She was a speaker at key events of Runet: e-Target 2009-2011, RIF 2009-2011, RIW-2010 - 2011. She co-organizes a number of professional conferences for startups and investors in Russia and Europe: StartUp Women Forum 2011 in Moscow, StartUp Week Europe 2011 (Vienna) and Pioneers Festival 2012,42 - conference and start-up exhibition 2012 in Moscow, where he is responsible for PR, inviting investors and speakers. Currently engaged in private practice and helps good start-ups and businesses to find a common language with Western and Russian media.
Source: https://habr.com/ru/post/140591/
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