Pricing strategies for new gTLDs
In the past few years, many new generic top-level domains (gTLDs) have appeared, and free registration has opened in a number of national domains. Each domain zone has its own pricing strategy, which gTLD administrators chose based on the purpose of the domain and their ideas about the most profitable strategy.
In the light of the opening of the free registration of our own top-level domains, we will talk about the different pricing strategies in the domain industry.
Is free
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Free domain registration can be done in different ways and for different purposes.
The first option is to open a zone in which everyone can register a second-level domain for free. There is already a company planning to create a domain. FREE. Of course, there will be a limit on the number of registrations for one client. We think this is not a good idea. Such a domain zone will be similar to a free hosting with all the ensuing consequences. Cybercriminals will actively use the free domain, therefore, sites in this zone will start to fall into the black lists of search engines and programs to protect your computer from malicious software. Therefore, given the high cost of registering gTLDs, a free zone can easily become unprofitable: parking domains with expired registration and selling them will probably not be enough for a successful business.
The second option is free registration for customers, community members, etc. For example, the .bank administrator can give free registration of names for banks, and Ebay - name.ebay domains for their clients. This will be a very common model, but in this case also the purity and quality of the entire domain space of the new gTLD cannot be guaranteed.
Cheap
The next strategy is to provide domain registration at lower prices than in the zone. . VeriSign is gradually increasing the price of domains. COM, and some companies are already registering them at a price of $ 12 and up. If you give your clients an alternative to a large domain zone with a registration cost of $ 5, then it is likely that they will choose a new zone, especially if all the domain names that match them in COM.C. and other large zones are already taken.
It can be done differently: to declare a higher registration cost, but to do a lot of discounts.
This strategy has its drawbacks - an example of this is the .INFO zone. Cheap prices have attracted many customers, but this domain now has a bad reputation because of the large number of spam sites.
How to zone. COM
Registration at zone prices. COM is $ 10-15 per name ($ 5-9 at wholesale registration). The idea of this strategy is simple - customers are accustomed to such prices, and therefore will buy domains.
Expensive
As an example of expensive domains, you can bring the zones.so and .xxx - the registration of names at wholesale prices will cost $ 20 and $ 60, respectively.
Such a strategy will bring great success if you manage to attract attention to your domain. Probably, such a path will be chosen by the owners of domains for large communities, for example, domains for cities.
A store from New York is likely to prefer to register a domain in the .NYC zone for $ 50, than a domain in the .BIZ zone at a significantly lower price.
Very expensive
Exclusive domains with a range of additional services. To get them, you probably have to be a member of the community for which the domain is intended.
If the owners of the .bank domain do not make registration for financial institutions free, they may take this path. In this case, the cost of registering a domain will be hundreds or thousands of dollars.
This is a brief analysis, we will be happy to hear your thoughts and additions.
In the light of the opening of the free registration of our own top-level domains, we will talk about the different pricing strategies in the domain industry.
Is free
')
Free domain registration can be done in different ways and for different purposes.
The first option is to open a zone in which everyone can register a second-level domain for free. There is already a company planning to create a domain. FREE. Of course, there will be a limit on the number of registrations for one client. We think this is not a good idea. Such a domain zone will be similar to a free hosting with all the ensuing consequences. Cybercriminals will actively use the free domain, therefore, sites in this zone will start to fall into the black lists of search engines and programs to protect your computer from malicious software. Therefore, given the high cost of registering gTLDs, a free zone can easily become unprofitable: parking domains with expired registration and selling them will probably not be enough for a successful business.
The second option is free registration for customers, community members, etc. For example, the .bank administrator can give free registration of names for banks, and Ebay - name.ebay domains for their clients. This will be a very common model, but in this case also the purity and quality of the entire domain space of the new gTLD cannot be guaranteed.
Cheap
The next strategy is to provide domain registration at lower prices than in the zone. . VeriSign is gradually increasing the price of domains. COM, and some companies are already registering them at a price of $ 12 and up. If you give your clients an alternative to a large domain zone with a registration cost of $ 5, then it is likely that they will choose a new zone, especially if all the domain names that match them in COM.C. and other large zones are already taken.
It can be done differently: to declare a higher registration cost, but to do a lot of discounts.
This strategy has its drawbacks - an example of this is the .INFO zone. Cheap prices have attracted many customers, but this domain now has a bad reputation because of the large number of spam sites.
How to zone. COM
Registration at zone prices. COM is $ 10-15 per name ($ 5-9 at wholesale registration). The idea of this strategy is simple - customers are accustomed to such prices, and therefore will buy domains.
Expensive
As an example of expensive domains, you can bring the zones.so and .xxx - the registration of names at wholesale prices will cost $ 20 and $ 60, respectively.
Such a strategy will bring great success if you manage to attract attention to your domain. Probably, such a path will be chosen by the owners of domains for large communities, for example, domains for cities.
A store from New York is likely to prefer to register a domain in the .NYC zone for $ 50, than a domain in the .BIZ zone at a significantly lower price.
Very expensive
Exclusive domains with a range of additional services. To get them, you probably have to be a member of the community for which the domain is intended.
If the owners of the .bank domain do not make registration for financial institutions free, they may take this path. In this case, the cost of registering a domain will be hundreds or thousands of dollars.
This is a brief analysis, we will be happy to hear your thoughts and additions.
Source: https://habr.com/ru/post/140549/
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