It has a soul

Hey, Steve Jobs is on my side. “In most people's speeches,“ design ”means facing,” says Jobs, the genius behind Apple, Next, Pixar ... and again Apple. - But this is absolutely not true. Design is the foundation and soul of every human being. ”

Very few are catching up with this. Most people consider the design a shallow, "embellishing" thing, the final cosmetic treatment. But in the country of Apple ... and in the country of Sony ... and in the country of Nokia ... design is the antithesis of this opinion.

Design is associated with the "soul".
')
It all starts with design.