Google is developing a new punishment system for overly optimized sites.

Search engines, including Google and Yandex, do not relate well to re-optimized sites. Search engines are constantly working to ensure that such sites are not very highly ranked. The other day on the Web there was news that Google is working on creating a new system of penalties for such sites. There is even an audio recording of the discussion of methods for evaluating re-optimized sites with the participation of the notorious Matt Cutts.

If anyone is interested, then the record can be downloaded from this link . According to the participants of the discussion, it is necessary to “raise the bar” for site evaluation. As a result, it is possible to achieve that sites with good content, but an average level of optimization will still be ranked higher than sites with not very high-quality content, but at the same time excellent optimization.
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Cutts noticed that usually the Google search development team does not announce the planned changes. But now the developers have decided to announce the changes Google has been working on for several months. Results will be embedded in Google search engine in a few weeks. Cutts also noticed that the team is trying to make the search bot “smarter”, to teach it to identify re-optimized pages for the introduction of a system of fines. Several engineers from the search team are busy now with just that and nothing else.

By the way, here is an interesting video, dated 2009, where Cutts talks about the same problem, but in a slightly different way. It is clear that the video and audio in English. So who cares about this issue, you can get first-hand information, so to speak.



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