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i-COMference'2012: Accents and Conclusions

One of the most prestigious conferences in the field of social and mobile communications i-COMference'2012 was held in Moscow the other day. The number of visitors reached 1000 people in 2 days, and the audience of the online broadcast is more than 2000. For the first time ever, i-COMference was divided into 3 completely different formats.

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“Glass Hall” : the main focus of the workshops held here was on case studies and communication project practices — all sorts of viruses, video, monitoring and reputation management, mobile services, internal corporate social networks, etc. Of course, it was not done without discussing the problem of copyright, so vital in an era of unlimited Internet.

“Main Hall” : sections and panel discussions were held here, during which participants discussed the nuances of placing applications on social networks and mobile platforms, as well as the “maturation” of Internet media in RuNet and its development trends. The result of the work was the section "Society. RF".

The “Presidential Hall” for 2 days gathered everyone in one place to listen to the author’s mono-lectures from leading experts i-COMference. In particular, Andrey Sebrant, director of marketing services for Yandex, spoke about the company's external and internal communications, and Fedor Virin (founder of UFO Marketing and DataInsight) shared with the audience his vision of how to build integrated communications in social media.

Presentations of speakers here .

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In addition, during the conference, a session “Workplace - the Internet” was held, at which the general director of the Pruffi agency, Alyona Vladimirskaya, together with the founder of the Workle project, Vladimir Gorbunov, discussed remote employment issues and the possibility of making official earnings without visiting the office.

They concluded that whatever the economic situation, be it a crisis or even a default, programmers will always earn well (and no one doubted!).
The professions presented at Workle were previously almost unavailable for work via the Internet, and now they give employees the same income as offline. This type of employment, of course, saves the user from a number of inconveniences: the interview, the road to the office, the tight schedule and the same boss, difficulties in organizing the workflow.

Today, the “line of obstacles” between the applicant and official work has been reduced to the site registration process.

Source: https://habr.com/ru/post/140136/


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