Google search: changes are coming
Google is in the process of refining its search to make it more intuitive and provide users with more relevant answers to their queries, but if you read Mashable , you already know that.
Google Honorary Fellow and Senior Vice President Amit Singhal told Mashable last month that the underlying idea is to go beyond a simple word into the world of objects and symbols and the relationship between them. This means that over the next few months, you will begin to notice slightly different search results. (Singhal also noted the Mashable story in his post on Google+ , explaining the ongoing changes regarding Google search).
As it was later noted in the Wall Street Journal article, the search for Lake Tahoe would also provide key features that Google knows about this lake, including its height, location, salt content, and average temperature. The query “What are the ten largest lakes in California?” Will answer the question instead of simply linking to suitable sites.
Some changes in the search are already visible. From our previous article:
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“Enter, for example,“ Monet ”in Google search and along with the usual results, you will see a small block below:“ Search for pictures by Claude Monet ”. It summarizes the results of the best five or six master works. Singhal says that this is an indicator that Google search is beginning to understand that Monet is an artist and that the most important thing about him is his greatest work. ”
This achievement is part of Google’s long-standing movement toward developing its search into something similar to artificial intelligence. The company accelerated this development by purchasing in 2010 Freebase, a knowledge base created by the community that includes about 12 million canonical objects. This allowed the search engine to realize that phrases have different meanings than each word of them separately. For example, a Google search can distinguish a search for “New York” (from the translation: “New York”) as opposed to the individual “New” and “York”.
While it is unclear how this all intersects with other recent changes in the search that relate to integration with Google+ in the search results.
Google Honorary Fellow and Senior Vice President Amit Singhal told Mashable last month that the underlying idea is to go beyond a simple word into the world of objects and symbols and the relationship between them. This means that over the next few months, you will begin to notice slightly different search results. (Singhal also noted the Mashable story in his post on Google+ , explaining the ongoing changes regarding Google search).
As it was later noted in the Wall Street Journal article, the search for Lake Tahoe would also provide key features that Google knows about this lake, including its height, location, salt content, and average temperature. The query “What are the ten largest lakes in California?” Will answer the question instead of simply linking to suitable sites.
Some changes in the search are already visible. From our previous article:
')
“Enter, for example,“ Monet ”in Google search and along with the usual results, you will see a small block below:“ Search for pictures by Claude Monet ”. It summarizes the results of the best five or six master works. Singhal says that this is an indicator that Google search is beginning to understand that Monet is an artist and that the most important thing about him is his greatest work. ”
This achievement is part of Google’s long-standing movement toward developing its search into something similar to artificial intelligence. The company accelerated this development by purchasing in 2010 Freebase, a knowledge base created by the community that includes about 12 million canonical objects. This allowed the search engine to realize that phrases have different meanings than each word of them separately. For example, a Google search can distinguish a search for “New York” (from the translation: “New York”) as opposed to the individual “New” and “York”.
While it is unclear how this all intersects with other recent changes in the search that relate to integration with Google+ in the search results.
Source: https://habr.com/ru/post/140084/
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