Tactoom. What about middle blogging?

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Evolution.

“Angels” untied our wings and gave us complete freedom in shaping the concept of the project not only before launch, but also some time after. Initially, we knew one thing about Tactoom - it would be a web-based platform for communication based on mutual interests. Not a social network, not a forum, but a universal way to communicate on different topics with different people, the main thing is on mutually interesting topics.
In less than 6 months, starting with the closed beta, Taktum evolved, turning from “we don’t know what” to:

1. Social interest-based blogging platform.

Essence in one sentence: tags in your posts are at the same time interests of other people. Roughly speaking, the ability to write for a target audience is a default function.

2. Middle blog service.

Yes, yes, this is what you thought - the middle between microblogging and classic blogs.

The Tactoom Middle Blog is:

• Nothing more - the main functions for blogging, including the ability to insert photos, audio and video in the recordings
• Short format of entries in the news feed. Title, image preview and text minimum - everything you need for a quick acquaintance with the post
• Auto upload content links in the form of a ready post
• Minimalist and easy interface

Statistics.

I will say a little about the current statistics.
Registered users - 10.6 thousand;
The number of visits per day - from 500 to 1000;
About 3,500 active users (log in at least once every 2 weeks, while already logging into tactoom at least 3 times);
Partially active - 2.5 thousand (they call at least once a month, while already logging into tactoom at least 3 times);
Per day are recorded (last month) - from 40 to 100 people.
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Plans

At this stage, given that almost no one knows about tactoom, we are generally pleased with the numbers. But now we will help increase the number of zeros :) So we are preparing the first advertising campaign. Among the audience of bloggers and active Internet users with very different interests.
Among the first plans - API and mobile applications.
After the first 100 thousand users, we will reach English and German speakers.
In general, there are many plans for the future, but they are adjusted depending on user activity.
In the meantime, we continue to make a social information platform based on interests and are studying reviews from bloggers. We intend to become an alternative for a considerable number of users of LiveJournal and Twitter - for those on one side too little, and on the other too much)

P.S. I want to thank the Tactoom users who participated in the experiment and helped shape it the way it is now.