UniSender launched a click map
Starting this week, UniSender , among other statistics on sent letters, begins to provide data on which links readers clicked on in the received letter. How this works can be seen in the example of the letter below:
(this is not advertising, because the action has long ended)
The size of the circle depends on the number of clicks - the more clicks, the larger. It was extremely curious to observe that recipients quite often click on the sender's logo in the letter, links to facebook and twitter are also not for beauty, it turns out - but you can experiment with their location.
')
Everything is very clear. The click card also works for previously sent emails (if you have already used UniSender). An excellent reason to experiment with the design and texts of your letters.
In addition, in the set of statistical tools UniSender - counters read letters, as well as statistics on getting into spam - for mail services that support the FBL-protocol.
And a small bonus in the style of "do it yourself" for those who looked under the cat:
not everyone knows, but the simplest counter of clicks for personal needs can be done using the service bitly.com : insert a short link into the letter, and then enter it into the address bar, add at the end of + and get the number of clicks: for example . The read counter is done in the same way, only you need to insert into the letter not a link, but a picture (for example, 1x1 pixel or some kind of smiley). Not so visual, but in principle it works.
Read us on facebook : every day new expert materials, useful tips and interesting cases from the field of email marketing. Like?
(this is not advertising, because the action has long ended)
The size of the circle depends on the number of clicks - the more clicks, the larger. It was extremely curious to observe that recipients quite often click on the sender's logo in the letter, links to facebook and twitter are also not for beauty, it turns out - but you can experiment with their location.
')
Everything is very clear. The click card also works for previously sent emails (if you have already used UniSender). An excellent reason to experiment with the design and texts of your letters.
In addition, in the set of statistical tools UniSender - counters read letters, as well as statistics on getting into spam - for mail services that support the FBL-protocol.
And a small bonus in the style of "do it yourself" for those who looked under the cat:
not everyone knows, but the simplest counter of clicks for personal needs can be done using the service bitly.com : insert a short link into the letter, and then enter it into the address bar, add at the end of + and get the number of clicks: for example . The read counter is done in the same way, only you need to insert into the letter not a link, but a picture (for example, 1x1 pixel or some kind of smiley). Not so visual, but in principle it works.
More than any different
Read us on facebook : every day new expert materials, useful tips and interesting cases from the field of email marketing. Like?
Source: https://habr.com/ru/post/139909/
All Articles