Microsoft promotes blogs among authors, not readers

Microsoft sales in Russia more than doubled over the past year. Still

a year ago, they surpassed $ 250 million, and now they have already reached $ 600 million. Plans

Microsoft has Napoleon’s, but it’s almost impossible

implement without Russian-speaking workers in Redmond. If in Russia

an R & D center will be opened (and this will definitely happen, a matter of time),

there will be needed people from Redmond who know the process, company standards

etc. Therefore, it is currently necessary to establish close ties.

between the two branches of the company, engage the Russian-speaking employees

from Redmond to “common cause”.



So here. In May of 2006, the Moscow landing force landed with us, they collected

we had dinner and announced that according to a public opinion poll

IT managers of Russia, on 3m points, Microsoft is sick: quality,

safety, and support. (What other parameters can I get? I

I really do not know). And then they decided that the first two did not fix them, but

here is the last - perhaps! The problem, it turns out, is that IT people in

Russia is not spoken in English (in general, shame is really ahem, ahem).

And to create an idea that Microsoft is not so

unavailable, and also speaks Russian, we were asked to open blogs on

technete (http://technet.microsoft.com).





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Here is www.microsoft.com/rus/technet/blogs/portalhome.mspx - Tehnetovsky entry into Russian blogs, there is mine too. For successful

blogging announced prizes. First - 100,000 airline miles

Delta. The second is 50,000 miles, the third is probably 25,000, but I don’t remember.

Plus 100 dollar certificates on amazon.com. The results promised

sum every fin. year. Because then until the end of the fin. of the year

stayed a month with a little, I thought it was cool to tell me

is that it will be read, and even

second prize is a free flight ticket to anywhere in Europe and back,

also quite good. (Prizes were given for the number of hits in the blog). here you go

so here it is.



In addition to TechNet, which itself is popular, RSS goes to different IT sites.

forums along with other Russian tech blogs. Therefore, a blog is like

“Energetically promoting itself” without any effort of my efforts. All this

Of course, because this is not a stand-alone blog, but part of a large

blogosphere of a big company that doesn’t really need PR

to myself PR.



Boris Kogan, Microsoft



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