Why do people unsubscribe from your newsletter
According to UniSender statistics, unsuccessfully conducted advertising email campaigns of brands lead to unsubscribing up to 90% of consumers. The reasons you can see on this diagram:
About why this happens and what can be done about it - under the cut.
It is easy to see that the reasons for unsubscribe can be divided into 2 categories:
Consider the reasons you may influence:
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1) Too frequent mailing
This is the most common mistake in email marketing. Excessive frequency is associated with obsession. Do not abuse the subscribers time and do not send them frequent and empty letters. Send them a newsletter only when you really have something to say or offer. Better your mailing will be long-awaited than intrusive.
2) Uninteresting and monotonous content
When writing letters do not adhere to the same template. Put yourself in the place of a subscriber and think that you yourself would like to know what you would read with pleasure. Offer various bonuses, promotions, contests for subscribers. Subscribe to the newsletter of competitors to be aware of what they are writing about to their customers. If your newsletter looks like the rest, you risk losing a serious part of your subscribers. Try to make your issues more interesting, more valuable and more useful for them.
3) "I receive too much mail, I have to unsubscribe"
Would you unsubscribe from an interesting and useful newsletter? Of course not. By taking care to ensure that your newsletter is as useful as possible for your subscriber, you will avoid falling into the “other letters” category, regardless of the amount of mail in your mailbox.
In the case of competent marketing, the percentage of emails from emails (according to UniSender , based on mailings of large international brands) is at the level of tenths of a percent. There is something to strive for.
Unsubscribing from a newsletter is an important factor in feedback, monitoring the effectiveness of your mailings.
Therefore, place the unsubscribe button in a visible place, and the unsubscribe itself must be implemented in one click, without entering a login / password, because otherwise the addressee will simply add you to the filter or will erase your letters without reading. The option of sending to spam is even worse, but in this case you can at least (theoretically) find out about it, but simply deleting the letters will leave you in the dark about the reasons for the fall in the number of readings - whether the heading is incorrect , or something else.
How to return your subscribers - we will tell you next time. If interested - I can advise one successful case for the return of subscribers in the tourism industry.
Our events
March 21 in Moscow will host a seminar " Online store: start, promote, increase profits " - sign up . For UniSender customers at high rates - participation is free.
Read this article and other materials on our page - every day we publish useful tips and articles on email, sms and mobile marketing, as well as announcements of events and bonus shares for customers. Like?
Source - exacttarget , translate articulmedia
About why this happens and what can be done about it - under the cut.
Reasons for unsubscribing
It is easy to see that the reasons for unsubscribe can be divided into 2 categories:
- You did something that your subscriber didn’t like. And repeatedly, because many sensible people will not unsubscribe after your first “miss”.
- They did this for some reason that is not related to your actions.
Consider the reasons you may influence:
')
1) Too frequent mailing
This is the most common mistake in email marketing. Excessive frequency is associated with obsession. Do not abuse the subscribers time and do not send them frequent and empty letters. Send them a newsletter only when you really have something to say or offer. Better your mailing will be long-awaited than intrusive.
2) Uninteresting and monotonous content
When writing letters do not adhere to the same template. Put yourself in the place of a subscriber and think that you yourself would like to know what you would read with pleasure. Offer various bonuses, promotions, contests for subscribers. Subscribe to the newsletter of competitors to be aware of what they are writing about to their customers. If your newsletter looks like the rest, you risk losing a serious part of your subscribers. Try to make your issues more interesting, more valuable and more useful for them.
3) "I receive too much mail, I have to unsubscribe"
Would you unsubscribe from an interesting and useful newsletter? Of course not. By taking care to ensure that your newsletter is as useful as possible for your subscriber, you will avoid falling into the “other letters” category, regardless of the amount of mail in your mailbox.
In the case of competent marketing, the percentage of emails from emails (according to UniSender , based on mailings of large international brands) is at the level of tenths of a percent. There is something to strive for.
Ways to unsubscribe from the newsletter
Unsubscribing from a newsletter is an important factor in feedback, monitoring the effectiveness of your mailings.
Therefore, place the unsubscribe button in a visible place, and the unsubscribe itself must be implemented in one click, without entering a login / password, because otherwise the addressee will simply add you to the filter or will erase your letters without reading. The option of sending to spam is even worse, but in this case you can at least (theoretically) find out about it, but simply deleting the letters will leave you in the dark about the reasons for the fall in the number of readings - whether the heading is incorrect , or something else.
How to return your subscribers - we will tell you next time. If interested - I can advise one successful case for the return of subscribers in the tourism industry.
And a little bit of self-promotion
Our events
March 21 in Moscow will host a seminar " Online store: start, promote, increase profits " - sign up . For UniSender customers at high rates - participation is free.
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Read this article and other materials on our page - every day we publish useful tips and articles on email, sms and mobile marketing, as well as announcements of events and bonus shares for customers. Like?
Source: https://habr.com/ru/post/139730/
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