7 major trends in the mobile industry
Analysts from the App Annie service known to all mobile developers shared an excellent infographic, revealing seven major trends in the mobile segment of the gaming industry. We have a little processed material and wrote about each item.
The infographics is called The Rise of the Planet of the Apps (almost like last year’s monkey rebellion film), the original can be viewed here .
1. East Asia - A Land of Growing Downloads
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Apple last year harvested Apple in China, Taiwan, Japan, and Korea. The Chinese “lands” turned out to be especially fertile: it was on them that the loadings increased by 298% and incomes grew by 187%. In Japan, the results are also quite good, but more modest: a 98% increase in downloads and an 88% increase in income.
From all this it follows that international publishers still have to plow and plow these lands: there is not only a huge army of consumer products, but also impressive growth rates. By the way, bestsellers like Angry Birds and Fruit Ninja have already had their fans in the East. The main problem here remains perhaps the fight against clones.
2. Norway - the planet of expensive downloads
The number of downloads is not always the best indicator; much more interesting is the conversion, i.e. how many real sales accounted for by these downloads. As it turned out, in the most expensive European country, the average income from each load is the largest in the world.
At one load in the country of fjords and harsh seamen-fishermen account for $ 0.37, which is 9 times more than in China.
3. Most money in the USA and Japan
“Money” of the United States has never been called into question, but nevertheless it is interesting to learn that application # 1 in the American Top Grossing earns 10 times more than the most profitable Chinese application.
But the figure of 10% can be a surprise: it is for so much less money that the top-end application in the Japanese App Store brings. Those. in Japan, revenues from Top Grossing applications are not much less than in the United States, while smartphone users are less significant. This is another “plus” to the need for localization.
4. Income from in-app purchase grows by leaps and bounds
A significant increase in the number of shareware applications and, consequently, income from in-game payments occurred quite recently.
In January 2011, a hundred top applications with micropayments and a hundred top applications without them earned the same amount (per each application). In December 2011, IAP applications earned 2.2 times more than applications without transactions. So, if you are going to make millions on your new game, use the free-to-play mechanics.
By the way, leading publishers have long been working this way.
5. Downloads on the iPad “took off”
“I already have a Macbook Air and an iPhone, so why do I need an iPad?”, Despite this familiar and still unresolved question, the number of downloads on the iPad in 2011 grew by 200%. For comparison, their growth on the iPhone showed only 70%.
App Annie also claims that by 2015, 60% of the PC device market will be occupied by tablets.
6. iPad - a huge piece of iOS pie
IPad tablets currently provide 30% of iOS revenue — the remaining 70% come to the iPhone and iPod Touch.
7. iPad collects twice as much money
The screen size of the iPad is almost twice the resolution of the iPhone, and, perhaps, thanks to this, each download on the i-tablet brings 2.4 times more than on the Apple smartphone.
Among other factors that can determine such a significant difference in "income": the difference in prices for applications, as well as how users use these devices.
According to the materials of the portal App2Top.ru
The infographics is called The Rise of the Planet of the Apps (almost like last year’s monkey rebellion film), the original can be viewed here .
1. East Asia - A Land of Growing Downloads
')
Apple last year harvested Apple in China, Taiwan, Japan, and Korea. The Chinese “lands” turned out to be especially fertile: it was on them that the loadings increased by 298% and incomes grew by 187%. In Japan, the results are also quite good, but more modest: a 98% increase in downloads and an 88% increase in income.
From all this it follows that international publishers still have to plow and plow these lands: there is not only a huge army of consumer products, but also impressive growth rates. By the way, bestsellers like Angry Birds and Fruit Ninja have already had their fans in the East. The main problem here remains perhaps the fight against clones.
2. Norway - the planet of expensive downloads
The number of downloads is not always the best indicator; much more interesting is the conversion, i.e. how many real sales accounted for by these downloads. As it turned out, in the most expensive European country, the average income from each load is the largest in the world.
At one load in the country of fjords and harsh seamen-fishermen account for $ 0.37, which is 9 times more than in China.
3. Most money in the USA and Japan
“Money” of the United States has never been called into question, but nevertheless it is interesting to learn that application # 1 in the American Top Grossing earns 10 times more than the most profitable Chinese application.
But the figure of 10% can be a surprise: it is for so much less money that the top-end application in the Japanese App Store brings. Those. in Japan, revenues from Top Grossing applications are not much less than in the United States, while smartphone users are less significant. This is another “plus” to the need for localization.
4. Income from in-app purchase grows by leaps and bounds
A significant increase in the number of shareware applications and, consequently, income from in-game payments occurred quite recently.
In January 2011, a hundred top applications with micropayments and a hundred top applications without them earned the same amount (per each application). In December 2011, IAP applications earned 2.2 times more than applications without transactions. So, if you are going to make millions on your new game, use the free-to-play mechanics.
By the way, leading publishers have long been working this way.
5. Downloads on the iPad “took off”
“I already have a Macbook Air and an iPhone, so why do I need an iPad?”, Despite this familiar and still unresolved question, the number of downloads on the iPad in 2011 grew by 200%. For comparison, their growth on the iPhone showed only 70%.
App Annie also claims that by 2015, 60% of the PC device market will be occupied by tablets.
6. iPad - a huge piece of iOS pie
IPad tablets currently provide 30% of iOS revenue — the remaining 70% come to the iPhone and iPod Touch.
7. iPad collects twice as much money
The screen size of the iPad is almost twice the resolution of the iPhone, and, perhaps, thanks to this, each download on the i-tablet brings 2.4 times more than on the Apple smartphone.
Among other factors that can determine such a significant difference in "income": the difference in prices for applications, as well as how users use these devices.
According to the materials of the portal App2Top.ru
Source: https://habr.com/ru/post/139219/
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