Demonstration of augmented reality from Qualcomm at MWC 2012. Video
At the Qualcomm booth, it was shown how to use augmented reality in the advertising field. A subsidiary of vuforia has developed specialized software that takes paper magazine magazines to a whole new level.
To display such an advertisement, you need to install a special Android application, and then point the camera of your smartphone or tablet on the magazine page. At the same time, it cannot be distinguished from the usual one; there are no special characters or QR codes on it. Such an advertisement is used, and as stated by the producers, it raised the company's sales by more than 30 percent.
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In addition, augmented reality toys for children were also demonstrated on the stand. The heroes of Sesame Street come to life as soon as they get into the viewfinder of your device. They communicate with each other and it looks very impressive.
To display such an advertisement, you need to install a special Android application, and then point the camera of your smartphone or tablet on the magazine page. At the same time, it cannot be distinguished from the usual one; there are no special characters or QR codes on it. Such an advertisement is used, and as stated by the producers, it raised the company's sales by more than 30 percent.
')
In addition, augmented reality toys for children were also demonstrated on the stand. The heroes of Sesame Street come to life as soon as they get into the viewfinder of your device. They communicate with each other and it looks very impressive.
Source: https://habr.com/ru/post/139103/
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