Google will stop tracking user behavior in your browser.
The scandals that befell Google this week, when the search giant had to respond to allegations of using non-standard cookie manipulation in Safari and Internet Explorer , led the company, represented by its vice president Susan Wojcicki, to introduce functionality with Chrome by the end of this year. "Do not track".
The “Do not track” mechanism to prevent user tracking on the network was originally proposed by the Mozilla community and first implemented in the Firefox 4 web browser. A little later, the same mechanism appeared in Internet Explorer 9; Safari has it since version 5.1. Mozilla did not stop, and in the recent version of Firefox 9, in addition to the DNT HTTP header and the corresponding settings block, they added a DOM interface to test and control the “Do not track” operation from JavaScript. Only Google, whose business is based on targeted advertising and studying user preferences, was slow. (Opera released an experimental build with Do not track two weeks ago).
Thus, the introduction of the “Do not track” function into the second most popular (according to some analytical agencies) browser will lead to the fact that contextual advertising will not be generated based on previously saved preferences. However, if the user explicitly agrees with the preservation of cookies - for example, when registering on a service, in order not to enter an email each time or agree with the recommendation of a video on YouTube - the cookie will be saved due to an obvious direct desire.
Thus, we can assume that soon one of the advantages of the sites will be the following: “We support Do not track”, since all browsers will probably implement this function within a year. In the meantime, Google recommends using the Keep for Opt-Outs extension for Chrome in Google itself to disable tracking.
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[ Source ]
The “Do not track” mechanism to prevent user tracking on the network was originally proposed by the Mozilla community and first implemented in the Firefox 4 web browser. A little later, the same mechanism appeared in Internet Explorer 9; Safari has it since version 5.1. Mozilla did not stop, and in the recent version of Firefox 9, in addition to the DNT HTTP header and the corresponding settings block, they added a DOM interface to test and control the “Do not track” operation from JavaScript. Only Google, whose business is based on targeted advertising and studying user preferences, was slow. (Opera released an experimental build with Do not track two weeks ago).
Thus, the introduction of the “Do not track” function into the second most popular (according to some analytical agencies) browser will lead to the fact that contextual advertising will not be generated based on previously saved preferences. However, if the user explicitly agrees with the preservation of cookies - for example, when registering on a service, in order not to enter an email each time or agree with the recommendation of a video on YouTube - the cookie will be saved due to an obvious direct desire.
Thus, we can assume that soon one of the advantages of the sites will be the following: “We support Do not track”, since all browsers will probably implement this function within a year. In the meantime, Google recommends using the Keep for Opt-Outs extension for Chrome in Google itself to disable tracking.
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[ Source ]
Source: https://habr.com/ru/post/138867/
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