Sony Ericsson officially becomes Sony

As is known, the Japanese company bought out a share from its Swedish colleagues and from this week Sony Ericsson products will officially be issued under the Sony brand. Now a company associated with high-quality electronics, home appliances, gaming devices is also great smartphones;)

On this occasion last week, a special appeal was made by Steve Walker, director of marketing for Sony Ericsson, where he gave explanations on some important issues for users and future customers of the brand:

1. Naturally, the current warranty will continue.
2. Sony Ericsson phones are already using the technologies of the parent company (for example, improving the quality of the Mobile Bravia Engine image, improving the quality of shooting in poor light conditions, the Exmor R matrix, the No air gap screen without an air gap between the matrix and the glass), but future Sony smartphones will be even deeper integrated with other products of the company: simplified connection to TVs, PCs and Sony tablets - for comfortable interaction and easy viewing of smartphone content on various devices.
3. Expand access to Sony entertainment content, including music services and the Sony Entertainment Network's film distribution.

Speaking of examples of the integration of Sony and Sony Ericsson, you can still recall the most popular line of phones under the brand Walkman and Cyber-shot.
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Well, the first smartphone under the Sony brand will be the already well-known Sony Xperia S , which will soon go on sale in Russia.