Twitter introduces a new advertising system.

At this time, advertising in the microblogging service will be available not only for corporations and very large brands, but also for small businesses. This system will allow everyone to publish their own ads in the microblogging service, and this does not require working with managers, everything works automatically. Actually, a similar system has been waiting for a long time - after all, work with intermediaries, i.e. managers, not nearly as effective as many advertisers would like.

Twitter representatives reported that a new advertising system is currently being tested with a small sample of advertisers. In full force it will work by the summer of this year. A test group of advertisers pays their ads through American Express, with a minimum amount of $ 100. Check in at ads.twitter.com/amex. Someone may try, suddenly it will turn out to be in the test group. However, for this you need to live in the United States and have a business that also needs to work in the Sha.
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After the advertising system for a small business proves itself on the positive side (in fact, it is unlikely that any developer doubts), additional payment systems will be introduced, not just American Express. Interestingly, representatives of the service do not call advertising itself as advertising, preferring the streamlined term “promoted products”. In general, Twitter is trying to do everything to keep parity of advertisers and users of the service. It is clear that if you saturate the Twitter interface with advertising, users will be less willing to register, and old users will refuse to belong to the microblogging service.

Another interesting point is that the service itself does not need funds now, since many investors provide everything necessary for the normal operation of Twitter. But it is clear that sooner or later the cash flow will dry up, and you will have to not only look for money, but also return the invested funds to investors. The new advertising system will allow the project to continue to monetize the microblogging service, and, possibly, make Twitter profitable.

reuters