Enterprise 2.0 and social networks: what businessmen need to know

This my note is a continuation of the previous one in that part, where we are talking about the avalanche-like tendency of the social web to move towards business (Enterprise 2.0).
I strongly recommend that you read the two Dion Hinchcliffe notes: A checkpoint on Web 2.0 in the enterprise ( Part1 , Part2 )

For almost a year, as we observe more and more reports and reports coming from research firms and other sources, testifying to the penetration of the concept of Web 2.0 into business life. Gartner, Forrester, McKinsey, and many others are increasingly emphasizing trends or making recommendations, sometimes cautious and sometimes optimistic, that entrepreneurs should start on the road paved by Web 2.0. Yes, and public interest in business circles to this area is also becoming more and more evident ...

The latest study, conducted by CIO Insight and relating to the personal use of Web 2.0 resources directly by top and middle managers, showed the latter's increased interest in this area. At the same time, they are especially attracted to wikis, blogs and RSS. And the result was quite unexpected, showing that approximately 39% of CIOs listen to podcasts personally ...

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Application of Social Enterprise 2.0 is advisable to consider in two ways: (1) internal use for employees of a particular company or organization, and (2) external use for potential customers, partners, suppliers and other third parties interested in any kind of contact with the company (organization) .

Each of these planes can be described from two sides: (a) "technical" - methods and means from the point of view of experts in the field of Web 2.0, and (b) social "- functions and services from the point of view of users.

As always, you can read more about the notes, excerpts from which are cited above, about their author, as well as get acquainted with some other aspects of the problems raised in these notes in my iTech Bridge blog .