From ICQ will remove advertising, and in Skype will add
In March, the ICQ messenger will stop showing ads in the messaging windows, an anonymous representative of Mail.ru said in an interview with the Vedomosti newspaper. According to him, this is a strategic decision, because this IM service is not intended to generate advertising revenue, nor is the similar program of this company Mail.ru Agent.
Perhaps the refusal of advertising will allow at least a little to slow the fall of the audience of the once popular service: in June 2010, it was used by 41 million people, in June 2011 - about 30 million, in September 2011 - 26.6 million unique users.
At the same time, Skype, on the contrary, two months ago began to show ads in its official client for iPhone and Android, so far only in the US and the UK.
Perhaps the refusal of advertising will allow at least a little to slow the fall of the audience of the once popular service: in June 2010, it was used by 41 million people, in June 2011 - about 30 million, in September 2011 - 26.6 million unique users.
At the same time, Skype, on the contrary, two months ago began to show ads in its official client for iPhone and Android, so far only in the US and the UK.
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Source: https://habr.com/ru/post/138382/
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