An innovative way to get rid of the sellers of innovation

Many Habravchanans are probably familiar with the situation when, by telephone or in person, a pleasant or not so good person tells with admiration how the development of his company will improve the life of the company in which you work, and of yours too. If the purchase will improve your privacy slightly, in most cases you have to look for a rationale for the decision to refuse.

My method is based on the life-cycle model for adopting a new technology proposed by Jeffrey Moore . Its essence lies in the fact that any product or service at a different stage of its development can be effectively sold to various types of customers:


- innovators - such companies are able to change the foundations of entire industries, but a very large percentage of technology use does not lead to anything. Often the company is driven by a net interest in technology.

- early followers - the company is looking for new technologies and is trying to be the first in the industry to introduce it. Considers a competitive advantage the ability to look beyond competitors. Testimonials from colleagues in the market will only scare them away, since it will mean the obsolescence of technology.
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- the early majority are pragmatists, one of the most important decision-making conditions for them is a positive feedback on technology from their colleagues in the market.

- most late - waiting for the technology to become the industry standard.

- lonely - they do not even know about the existence of technology, they just use it.

To effectively get rid of the seller, you must:
1. To determine at what stage the product offered to you or the service is
2. Familiarize the seller with this model.
3. Report that your company does not correspond to the product development phase

To me, as a representative of salespeople, is also a benefit - a reasonable refusal saves time.