SEO for mobile applications (App Store and Android Market)
The number of applications for all mobile platforms in 2011 reached a million, so developers and publishers have to fight for the attention of the audience. You can do this in different ways, and search engine optimization (SEO) is far from the last. With the right approach, the application will be able to generate income not only while the latter is in the top, but also after.
So if there is a goal to increase the number of downloads, try starting with optimization. We offer 5 tips on how to do this.
1. Determine your target audience
If you know who your application might be interested in, think about what they might be looking for. Free services like Google Trends, Google Insights for Search, Google AdWords Keyword Tool, Wordtracker SEO Blogger and others can help determine the necessary search queries.
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2. Choose the right title.
The choice of a unique, unusual and super-original name can lead to the fact that no one will find your application. Also, do not get involved in transliteration. For example, if you have a game about a squirrel, then by the name of Belo4ka, it will not be found not only by American users, but even by Russians.
Sometimes it is a good idea to use the brand name in the name - especially if the brand is known.
3. Optimize URL
As in the "traditional" SEO, the URL of the application is also a so-called rank factor. You need to make sure the URL contains the right keywords.
The name of the application will automatically be used as the file name in the URL. So, if you do not want you to have problems with search engine optimization, which, as a rule, arise when automatically generating URLs with the application ID number, make sure that there are no extra characters in the name of your file.
4. Keywards
In promotion on the market, keywords rank fourth in importance. The first three are the number of downloads, reviews and the name of the application.
In the Apple App Store, you are limited to only 100 characters, including spaces, so it’s best to use commas.
By the way, unlike the App Store search engines, it understands only single tags. Plus do not forget to include in the list of synonyms keywords and the plural.
There is always a temptation to use popular keywords that are not related to your application, as well as the names of successful competitors. But be careful: first, users may want exactly what they were looking for, and secondly, the application can be rejected altogether.
5. Optimize the description
Most people do not read the descriptions at all, so the most important thing is to be captured, even when browsing.
Focus your readers attention on the main advantages of your application.
Take the text formatting very seriously, note that most users will see it on the screen of smartphones.
Put quotes from reviews on popular sites at the very top of the description is also a very good move, especially if the application does not yet have numerous reviews.
Descriptions of Android applications
On the Android Market, the optimization process is not much different from this process in iTunes. However keywords should be inserted into the description body. It’s not just the absence of a special field for them, but also a smarter search robot that can scan the entire page of the application, and not just a separate column.
In addition, since the application on Android, as a rule, goes under several markets, you will have to write several descriptions at once, because each store has its own set of requirements.
In more detail about the difference between optimization on different markets (Amazon Appstore, Vodafone App Select, V Cast Apps), we'll tell you next time .
According to the materials of the portal App2Top.ru
So if there is a goal to increase the number of downloads, try starting with optimization. We offer 5 tips on how to do this.
1. Determine your target audience
If you know who your application might be interested in, think about what they might be looking for. Free services like Google Trends, Google Insights for Search, Google AdWords Keyword Tool, Wordtracker SEO Blogger and others can help determine the necessary search queries.
')
2. Choose the right title.
The choice of a unique, unusual and super-original name can lead to the fact that no one will find your application. Also, do not get involved in transliteration. For example, if you have a game about a squirrel, then by the name of Belo4ka, it will not be found not only by American users, but even by Russians.
Sometimes it is a good idea to use the brand name in the name - especially if the brand is known.
3. Optimize URL
As in the "traditional" SEO, the URL of the application is also a so-called rank factor. You need to make sure the URL contains the right keywords.
The name of the application will automatically be used as the file name in the URL. So, if you do not want you to have problems with search engine optimization, which, as a rule, arise when automatically generating URLs with the application ID number, make sure that there are no extra characters in the name of your file.
4. Keywards
In promotion on the market, keywords rank fourth in importance. The first three are the number of downloads, reviews and the name of the application.
In the Apple App Store, you are limited to only 100 characters, including spaces, so it’s best to use commas.
By the way, unlike the App Store search engines, it understands only single tags. Plus do not forget to include in the list of synonyms keywords and the plural.
There is always a temptation to use popular keywords that are not related to your application, as well as the names of successful competitors. But be careful: first, users may want exactly what they were looking for, and secondly, the application can be rejected altogether.
5. Optimize the description
Most people do not read the descriptions at all, so the most important thing is to be captured, even when browsing.
Focus your readers attention on the main advantages of your application.
Take the text formatting very seriously, note that most users will see it on the screen of smartphones.
Put quotes from reviews on popular sites at the very top of the description is also a very good move, especially if the application does not yet have numerous reviews.
Descriptions of Android applications
On the Android Market, the optimization process is not much different from this process in iTunes. However keywords should be inserted into the description body. It’s not just the absence of a special field for them, but also a smarter search robot that can scan the entire page of the application, and not just a separate column.
In addition, since the application on Android, as a rule, goes under several markets, you will have to write several descriptions at once, because each store has its own set of requirements.
In more detail about the difference between optimization on different markets (Amazon Appstore, Vodafone App Select, V Cast Apps), we'll tell you next time .
According to the materials of the portal App2Top.ru
Source: https://habr.com/ru/post/138341/
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