Facebook overstates the number of active users, but not by much

The question of the number of active users of a service is always relevant. Service developers always try to show more active users, and for this they use some tricks to overestimate the number of their “assets”. Well, analysts, on the contrary, are trying to find the real active core, reducing the data provided by the services. As for the social network Facebook, no one here doubts that the number of active users of this social network is quite large. But still, some experts have doubts that Facebook really has as many active users as it was announced for an IPO.

And it was announced 845 million active users who work with Facebook every month, and 483 million active users daily. It may be, say experts from the NYT, that this number is significantly overestimated, and is not quite true. Everything is relative. The fact is that Facebook considers active users who perform at least some actions with the functionality of a social network.
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That is, if you click the Like button, you are already an active user. If you automatically broadcast tweets or any other information to Facebook, then you too are an active user. Any action of a user registered on Facebook with the functionality of this social online automatically transfers the user to the rank of “active”. At the same time, in fact, he may not go to facebook for months at all, without publishing anything.

According to December statistics from the Nielsen Company, only 153 million Americans visited Facebook in December 2011. According to experts from the Nielsen Company, the number of active users may be overestimated by 40 million. At the same time, according to representatives of the Nielsen Company, Facebook’s statistics are quite transparent, unlike Google’s

Via mashable