"Mamba" added 64%

The revenue of one of the largest online dating services, Mamba , in the first half of 2007 amounted to 131 million rubles. ($ 5.12 million), which is 64% more than in the first half of last year. This amount consists of revenues from paid sms (about 100 million rubles), payments made by electronic money, using street payment terminals, plastic cards, special Mamba cards, and also from the profit received for advertising on partner sites.

According to the president of Mamba, Nikita Sherman, in 2007 the turnover of the online dating market, excluding commissions collected by mobile operators and payment systems, will be $ 20 million. This is quite possible, considering that Russians spent last year on dating services. more than $ 15 million. However, not all of this amount went to site owners: more than 90% of payments were made using sms, 40% of the profits from which are taken by mobile operators.

via Vedomosti