Today it became known about another hands-free deal in RuNet: 30% of the shares of the largest Internet auction Molotok.Ru were sold to a strategic investor -
QXL Ricardo .
Especially for the transaction, the online auction was allocated to a separate company, Molotok.ru, whose shares were distributed among the current shareholders of Mail.Ru. In this company, QXL Ricardo plc has acquired a 30% stake. The agreement also provides for the right of QXL to increase its stake to 51%, in case of successful business development.
As part of the development strategy of the project, Molotok.Ru will be transferred to a technical platform developed by QXL. The trading platform developed by the company has proven itself to be successful at the largest online auctions in Eastern and Western Europe. In this case, the fundamental principles of the project, as an online auction will remain unchanged. The Russian project management will also remain the same - Pavel Tokarev, who has been the project manager since 2003, will take the position of COO (Chief Operating Officer).
The board of directors of the new company includes Mail.Ru CEO Dmitry Grishin and Arian Bakker, who is in charge of QXL business in Eastern Europe.
The plans for the development of the project are active marketing activities to attract a wide audience. Mail.Ru will also assist in attracting new audiences under a partnership agreement.
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“I am delighted with the prospects that the purchase of a stake in the Molotok.Ru project opens up for us,” said Christian Unger, CEO of QXL. “This immediately allows us to take a leading position in the Russian online trading market, which we consider one of the key ones.”
“I believe that the allocation of the Molotok.Ru Internet auction to a separate business and attracting a strategic investor will have a beneficial effect on the development of the project and allow it to be brought to a new level,” said Mail.Ru CEO Dmitry Grishin.