How to increase the return on investment of the site?
Every business owner, be he a professional or just a blogger, needs good traffic and a high conversion rate, that is, performing the final required action, such as buying, registering, calling or filling out a questionnaire. These tips can be useful for those who are looking for ways to increase return on investment, as well as simply to attract traffic to your site.
1) It is always important to know the target audience, what they like, how you can attract them and increase loyal visitors. Careful work with social media increases the return on investment and allows you to get a higher degree of conversion.
2) Use Google Analytics to analyze website traffic and compare graphs for previous reporting periods.
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3) Create landing pages that provide information on specific key requests and reflect the proposed product or service most accurately. It is preferable to split the keywords when creating a contextual advertising campaign into different groups in order to create separate landing pages for them.
4) Since Internet surfers monitor the quality of information on the network, the most effective way to attract and retain traffic on a site is to provide useful and relevant content information for visitors.
5) It is very important to control product prices in order to keep abreast of the best and remain competitive. Price plays a huge role in conversion.
6) Do not forget to control the speed of loading pages on the site, since it also affects the percentage of “bounces” on landing pages. Measure the download speed and then try to minimize it by removing duplicate elements, compressing images, optimizing style sheets and HTML code, etc.
7) Make the process of making a user target action on your site simple and straightforward. Creating the right navigation eliminates changing the user's “path” to the point of sale, makes the purchase process smooth. The less confusing the buying process, the more customers will make it.
8) Add customer reviews to landing pages and product cards. This invariably increases the conversion rate.
9) You need to think like a consumer in order to independently detect errors on the site. Try to track technical hitch, unnecessary or missing items that can create an obstacle for your users. It is also important to compete in the market.
10) Your goal should be to reduce customer resistance. Depending on the demographics of users on your site, make optimal use of the media to encourage transition to the site and sales.
1) It is always important to know the target audience, what they like, how you can attract them and increase loyal visitors. Careful work with social media increases the return on investment and allows you to get a higher degree of conversion.
2) Use Google Analytics to analyze website traffic and compare graphs for previous reporting periods.
')
3) Create landing pages that provide information on specific key requests and reflect the proposed product or service most accurately. It is preferable to split the keywords when creating a contextual advertising campaign into different groups in order to create separate landing pages for them.
4) Since Internet surfers monitor the quality of information on the network, the most effective way to attract and retain traffic on a site is to provide useful and relevant content information for visitors.
5) It is very important to control product prices in order to keep abreast of the best and remain competitive. Price plays a huge role in conversion.
6) Do not forget to control the speed of loading pages on the site, since it also affects the percentage of “bounces” on landing pages. Measure the download speed and then try to minimize it by removing duplicate elements, compressing images, optimizing style sheets and HTML code, etc.
7) Make the process of making a user target action on your site simple and straightforward. Creating the right navigation eliminates changing the user's “path” to the point of sale, makes the purchase process smooth. The less confusing the buying process, the more customers will make it.
8) Add customer reviews to landing pages and product cards. This invariably increases the conversion rate.
9) You need to think like a consumer in order to independently detect errors on the site. Try to track technical hitch, unnecessary or missing items that can create an obstacle for your users. It is also important to compete in the market.
10) Your goal should be to reduce customer resistance. Depending on the demographics of users on your site, make optimal use of the media to encourage transition to the site and sales.
Source: https://habr.com/ru/post/136919/
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