Every fifth American now has a tablet
A sharp jump in the number of tablets and electronic "readers" occurred in the United States after the Christmas season, reports Pew. In December 2011 alone, there were twice as many in America. According to the latest data, now tablets are available in 19% of the adult population of the country, and tablets or e-readers - in 29%.
An increase in the tablet audience from 10% to 19% occurred between mid-December 2011 and the first week of January 2012. A similar jump was observed for "readers": also from 10% to 19% over the same period. Most users own either one or the other, so the total share of residents over 16 years old with a device of this type has increased from 18% to 29% over the month.
Here are the benefits for the IT-modernization of the country are well-planned shopping tradition!
Since Apple did not release a new iPad for Christmas, it can be assumed that the Kindle from Amazon and Nook by Barnes & Noble, which were offered much cheaper than $ 100 at holiday sales, received the greatest benefit from the Christmas season. However, it is too early to judge the failure of the iPad, because in the Pew survey they did not ask about the model of the existing tablet / reader.
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In January, 1008 people took part, the statistical error does not exceed 2.4 percentage points. The December survey was conducted on a larger sample and its error does not exceed 2 percentage points. That is, in fact, the growth figures for the tablet audience may not be 10% → 19%, but 12% → 16.6%. This looks more plausible, but the probability of the maximum statistical error in both questions is still minimal. But even in this case, it should be noted very serious growth.
The demographics of tablet owners. There is no difference between men and women (19% each), and among age groups, citizens aged 30-49 years (27%) are in the lead, young people are lagging behind (24%).
According to the “reading rooms,” the picture is similar, although they are more popular with women (21% vs. 16%).
An increase in the tablet audience from 10% to 19% occurred between mid-December 2011 and the first week of January 2012. A similar jump was observed for "readers": also from 10% to 19% over the same period. Most users own either one or the other, so the total share of residents over 16 years old with a device of this type has increased from 18% to 29% over the month.
Here are the benefits for the IT-modernization of the country are well-planned shopping tradition!
Since Apple did not release a new iPad for Christmas, it can be assumed that the Kindle from Amazon and Nook by Barnes & Noble, which were offered much cheaper than $ 100 at holiday sales, received the greatest benefit from the Christmas season. However, it is too early to judge the failure of the iPad, because in the Pew survey they did not ask about the model of the existing tablet / reader.
')
In January, 1008 people took part, the statistical error does not exceed 2.4 percentage points. The December survey was conducted on a larger sample and its error does not exceed 2 percentage points. That is, in fact, the growth figures for the tablet audience may not be 10% → 19%, but 12% → 16.6%. This looks more plausible, but the probability of the maximum statistical error in both questions is still minimal. But even in this case, it should be noted very serious growth.
The demographics of tablet owners. There is no difference between men and women (19% each), and among age groups, citizens aged 30-49 years (27%) are in the lead, young people are lagging behind (24%).
According to the “reading rooms,” the picture is similar, although they are more popular with women (21% vs. 16%).
Source: https://habr.com/ru/post/136831/
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