The Russian online advertising market will exceed $ 360 million in 2007
Internet advertising in RuNet continues to grow at a rapid pace. In the first half of 2007, the market volume amounted to $ 150 million and will increase to $ 360–370 million by the end of the year, according to the latest estimates by MindShare Interaction .
The tendency to increase contextual advertising, outlined last year, was continued in 2007. In the first half of the year the share of contextual advertising accounted for 58% of all expenses. Their amount reached $ 88 million, while the volume of expenses for online media advertising in this period amounted to about $ 63 million.
“At the heart of this impressive growth of the contextual advertising segment are three reasons. First, this is an increase in the number of advertisers, mainly from small and medium-sized companies, - says Maria Chernitskaya, general director of the context advertising agency iContext. - Secondly, the number of search queries is increasing and, accordingly, more advertising equipment for search advertising is becoming. And thirdly, the average transition cost has increased due to the use of the auction algorithm. ”
For most brands and advertising groups, the media component of the Internet is still the main one. Leadership in terms of media spending on the Internet is still held by car category advertisers. Telecommunication campaigns follow. In addition, advertisers of the FMCG sector, who have taken an honorable third place in terms of costs for online media advertising, are showing an increasing online presence. It should also be noted the increasing activity of retailers. This fact corresponds to world trends, since retailers are among the most active Internet advertisers in many countries, including the USA. As for the financial sector companies, on the contrary, they slightly weakened their positions.
The tendency to increase contextual advertising, outlined last year, was continued in 2007. In the first half of the year the share of contextual advertising accounted for 58% of all expenses. Their amount reached $ 88 million, while the volume of expenses for online media advertising in this period amounted to about $ 63 million.
“At the heart of this impressive growth of the contextual advertising segment are three reasons. First, this is an increase in the number of advertisers, mainly from small and medium-sized companies, - says Maria Chernitskaya, general director of the context advertising agency iContext. - Secondly, the number of search queries is increasing and, accordingly, more advertising equipment for search advertising is becoming. And thirdly, the average transition cost has increased due to the use of the auction algorithm. ”
For most brands and advertising groups, the media component of the Internet is still the main one. Leadership in terms of media spending on the Internet is still held by car category advertisers. Telecommunication campaigns follow. In addition, advertisers of the FMCG sector, who have taken an honorable third place in terms of costs for online media advertising, are showing an increasing online presence. It should also be noted the increasing activity of retailers. This fact corresponds to world trends, since retailers are among the most active Internet advertisers in many countries, including the USA. As for the financial sector companies, on the contrary, they slightly weakened their positions.
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Source: https://habr.com/ru/post/13669/
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