Modern online business due to high competition without analyzing sales, identifying key customer groups, products, marketing campaigns will not give you the desired level of sales. It is necessary to look for new customers and increase the loyalty of existing ones. That is why CRM systems have been used for such purposes for quite some time in the west.
For the further successful development of Simpla, the market of specialist companies for the implementation of SugarCRM was studied and a decision was made to integrate with the popular free CRM system SugarCRM. The next step in our work was the selection of partners for the development of this module. We have begun to monitor the market of Russian companies specializing in SugarCRM. Based on positive feedback from customers, a large variety of integration with third-party systems,
SugarTalk was selected as an integrator.
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So, thanks to our joint efforts, the Simpla online store now has the ability to integrate with the SugarCRM system. Finally, shop owners have the opportunity to analyze the work of their shop.
At the moment, this ligament is being tested and soon the module will be available in free access.
The integration protocol will be included in the next version of the Simpla store. A module for CRM is distributed free of charge under the aGPL v 3 license.
Consider some of the benefits of CRM integration:
1) Now managers will be able to see all contacts in CRM, select contacts for different criteria (for example, spent the amount of more than $ 100, or vice versa did not make a single purchase). And make marketing campaigns to selected target groups (for example, emails sent directly from CRM) that stimulate new purchases. And also evaluate their effectiveness.
2) Report on the arrival of new products to potentially interested buyers who have made the purchase of a similar product a certain period of time ago. For example, we’ll select all buyers who bought Iphone 3 last year, and send a letter from CRM with an offer to buy the newly received Iphone 4 novelty. Let’s track the number of received letters, the number of people following the link to the product information page, and the number of people who made the purchase .
3) CRM now contains all categories, products and customer purchases. We can use standard CRM charts to analyze purchases by months, analyze the percentage of purchases by product category, use standard or third-party report modules to generate sales reports.
4) If you have several shops, then a plus, thanks to this module, will also be an opportunity to accumulate all the information in one place.
And this is not all the opportunities that open after integration. In fact, everything here is limited by your SugarCRM skills.
SugarTalk specialists are ready to help you with installation, configuration, integration, or any individual modifications for a fee.
SugarTalk specialists
also have a wide experience of integration with various systems; you can get this information on
sugartalk.net website .
Are you ready to consider proposals for the module being developed, so that you still want to get from this integration? Contact SugarTalk. All contact information on the
SugarTalk website.
Wait for the detailed announcement after the completion of testing.