One of the founding fathers of the Internet, Vinton Surf,
stated that the entire television industry is approaching “the moment of the iPod,” that is, the irreversible point of bifurcation, after which the inevitable era of major changes will follow.
The inventor of TCP / IP, and now Google’s vice president and chairman of ICANN, spoke at an international broadcaster conference and shared his vision of the future with them. In his opinion, the television industry is approaching the same stage that the music industry has experienced since entering the MP3 player market.
“85% of the entire video that we watch is recorded in advance, so that you can set up all systems to download via the Internet,” said Surf. “We still need live broadcasts for some things, like news, sports, and emergencies, but increasingly television will be used as an iPod: you download content to watch it later.” In the future, most TV shows will be distributed via the Internet - this revolution will lead to the death of television as a broadcast service. Next-generation interactive services will appear instead. “In Japan, it’s already possible to download an hour of video in just 16 seconds ... And we are starting to mix information together ... Imagine that you can pause the TV show and click on various objects on the screen to get more information about them.”
Some telecommunications companies believe that the main communication channels will not be able to cope with the increased flow of video content on the Web, but Vinton Surf strongly disagrees. He says that in thirty years the Network has grown a million times, and the limit is far from being reached.