In 2007, the mobile content market will grow to $ 420 million
Recently, representatives of content providers and mobile services development specialists participated in the conference “The State and Prospects of the Mobile Content Market” on the website of the investment holding FINAM .
The mobile content market in Russia is developing very rapidly and has a great future. If we talk about facts and figures, then, according to the head of the direction of mobile services of FINAM, Dmitry Smirnov, this year the Russian market of mobile content will reach $ 420 million, i.e. will increase by 70 million dollars. This is mainly achieved through affiliate programs (WEB, WAP), community services, mobile commerce projects and television projects.
But not only advantages can be found in the development of mobile content in Russia: for example, many Russian subscribers do not use the additional services of their mobile phones, which is most likely due to difficulties in mastering new functions of mobile devices and with the fear of accidentally spending a lot of money.
')
Marina Mikheeva, Irikom Development Director, highlighted the fact that users' interest in non-erotic content has increased greatly, although it certainly exists and occupies a serious market share, but it cannot be called prevalent.
According to Mr. Smirnov, now the leaders of the Russian mobile content market are five players: “Ai-Free”, “Infon”, “Irikom”, “Inform-mobile” and “Playfon”. “To become one of them is not an easy task, even with big money. Working with them is a different income and a different entry threshold. New players may appear, but rather among the middle ones, ”the representative of FINAM believes.
The mobile content market in Russia is developing very rapidly and has a great future. If we talk about facts and figures, then, according to the head of the direction of mobile services of FINAM, Dmitry Smirnov, this year the Russian market of mobile content will reach $ 420 million, i.e. will increase by 70 million dollars. This is mainly achieved through affiliate programs (WEB, WAP), community services, mobile commerce projects and television projects.
But not only advantages can be found in the development of mobile content in Russia: for example, many Russian subscribers do not use the additional services of their mobile phones, which is most likely due to difficulties in mastering new functions of mobile devices and with the fear of accidentally spending a lot of money.
')
Marina Mikheeva, Irikom Development Director, highlighted the fact that users' interest in non-erotic content has increased greatly, although it certainly exists and occupies a serious market share, but it cannot be called prevalent.
According to Mr. Smirnov, now the leaders of the Russian mobile content market are five players: “Ai-Free”, “Infon”, “Irikom”, “Inform-mobile” and “Playfon”. “To become one of them is not an easy task, even with big money. Working with them is a different income and a different entry threshold. New players may appear, but rather among the middle ones, ”the representative of FINAM believes.
Source: https://habr.com/ru/post/13585/
All Articles