Digital signage, augmented reality in commerce and the future of digital signage
Some time ago we talked in some detail with José Avalos - at Intel he deals with embedded solutions for commerce, in particular with what is called digital signage, that is, digital signage.
Jose Avalos.
One of Intel’s most notable digital advertising projects is a joint project with Lego and Metaio called Digital Box; Lego store customers approach the digital stand with a box in their hands and show the box to a video camera, and the stand in response shows an already assembled and even animated model - a very famous project, many have written about it , including Intel .
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Here's how Jose's Digital Box comments:
“If you think about it, the practical application of augmented reality in the commercial sector is quite complicated. The truth of life is such that if you now come to a famous retailer and offer him a project with augmented reality, he will most likely laugh in your face. And he will ask how exactly we are going to implement such a project, because it is not easy.
In the case of Lego, we came up with the following: we built a rather complicated hardware and software solution into a regular stand, which has no buttons, no touch screen, or any other controls. But as a result, even a three-year-old child can take a box with a designer, come up to such a stand and see on it a assembled and animated three-dimensional model of what he has in his hands - figures will walk, trains and cars - ride, so that the child can imagine With this toy you can play. "
Not a three-year-old, of course, a child, but also an ardent admirer of Lego designers.
In Russia, digital signage is a relatively new topic, although people from trade and people from IT are increasingly asking questions when we have some massive and standardized solutions in the field of digital signage with augmented reality, face recognition, and so on. Actually, Jose's comprehensive answers to these questions are in our two-part interview at the Intel Galaxy:
First part.
The second part of.
Since this is probably the last entry in the Intel blog this year, we congratulate you all on the New High-Tech Year - and see you in 2012!
Jose Avalos.
One of Intel’s most notable digital advertising projects is a joint project with Lego and Metaio called Digital Box; Lego store customers approach the digital stand with a box in their hands and show the box to a video camera, and the stand in response shows an already assembled and even animated model - a very famous project, many have written about it , including Intel .
')
Here's how Jose's Digital Box comments:
“If you think about it, the practical application of augmented reality in the commercial sector is quite complicated. The truth of life is such that if you now come to a famous retailer and offer him a project with augmented reality, he will most likely laugh in your face. And he will ask how exactly we are going to implement such a project, because it is not easy.
In the case of Lego, we came up with the following: we built a rather complicated hardware and software solution into a regular stand, which has no buttons, no touch screen, or any other controls. But as a result, even a three-year-old child can take a box with a designer, come up to such a stand and see on it a assembled and animated three-dimensional model of what he has in his hands - figures will walk, trains and cars - ride, so that the child can imagine With this toy you can play. "
Not a three-year-old, of course, a child, but also an ardent admirer of Lego designers.
In Russia, digital signage is a relatively new topic, although people from trade and people from IT are increasingly asking questions when we have some massive and standardized solutions in the field of digital signage with augmented reality, face recognition, and so on. Actually, Jose's comprehensive answers to these questions are in our two-part interview at the Intel Galaxy:
First part.
The second part of.
Since this is probably the last entry in the Intel blog this year, we congratulate you all on the New High-Tech Year - and see you in 2012!
Source: https://habr.com/ru/post/135514/
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